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3 Ways to Structure Quantitative Market Research Reports

Writing great quantitative market research reports is hard! Often, we are working with tight deadlines and little support. Yet market research professionals all know that great reports are important to market research client satisfaction. Unfortunately, reporting quality is a common source of dissatisfaction with market research (see this related article from the Researchscape blog).

One strategy for being as efficient as possible while thrilling clients? Having a precise outline ready so that once you have your data, you can write your report in a fast, logical manner that has been optimized for a specific audience. In this conversation, I discuss three ways to organize a quantitative market research report. And one of them may surprise you. Be sure to download the provided file, too.

Note: this content relates to the Research Rockstar course, Writing Quantitative Research Reports.

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Kathryn Korostoff

Kathryn Korostoff is founder and lead instructor at Research Rockstar. Over the past 25 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in magazines. She is also a professor at Boston University, where she teaches grad students how to analyze and report quantitative data.

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