If a client asks about factor or cluster analysis, what would you say? Do you know when to use these techniques? Do you know what using them implies for questionnaire
Effective communication of complex information is a challenge in many professions. For example, consider the challenges faced by climate scientists: they have powerful, complex data that needs to be communicated
Have you ever had difficulty creating reports based on interview, focus group, or ethnographic research results? You aren’t alone. Analysis and reporting of qualitative data is hard. But as market
Have you ever tried to change someone’s opinion? About anything? Whether it’s their opinion of a local restaurant or a national political figure, changing opinions is hard. Humans naturally form
If you want to understand how people feel about a product, is it better to ask them questions about it or to observe them using it? In market research, it’s
Are you designing a questionnaire for a survey project, but don’t know where to start? We can help. Our upcoming class, 10 Point Checklist for Questionnaire Design: Practical Tips for
