Why are some market research & insights teams moving to R? Because as these teams become the central synthesizer for multiple data types and sources from across and organization, they choose to use the tools that their peers in related data functions are using—often especially R. And R can be
At the end of a project, and often before or instead of a formal presentation, the researcher often has a meeting in which key results are discussed. This meeting gives the researcher and client a chance to review and exchange ideas on data interpretation. But running these meetings can be
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How often do you see questionnaires that are effectively just a string of 5-point rating scale questions? Makes you cringe, doesn’t it? 5-point rating scales can be useful, but there are many other types of scales. And not all scales are rating scales at all! Unfortunately, many people know rating
Research Rockstar Launches Market Research Industry’s Largest eLearning Training Catalog for 2018. 28 Courses Now Available in both real-time and on-demand formats for flexibility and skills advancement, without travel Big news! Today we are announcing the launch of the market research profession’s single largest eLearning catalog. This expanded catalog is the
Bias can get introduced at various points in a market research project. Here is a look at an often overlooked source of bias: bias that gets introduced during analysis and reporting. Professional researchers are often trained to mitigate bias during the research planning and data collection phases of a project.