Do your market research survey respondents speed through your questions? Does that impact data quality? In any given questionnaire, the amount of time participants spend completing it can vary. In some cases, that’s legitimate. But in some cases, it’s a red flag that you have bad respondents, and thus potential
If you follow any of the market research conversations on social media, you might be thinking that AI is taking over the profession. Or, you might be thinking that there are a lot of marketing folks who need to switch to decaf. Of course, the reality is somewhere in-between. The
Why are some market research & insights teams moving to R? Because as these teams become the central synthesizer for multiple data types and sources from across and organization, they choose to use the tools that their peers in related data functions are using—often especially R. And R can be
At the end of a project, and often before or instead of a formal presentation, the researcher often has a meeting in which key results are discussed. This meeting gives the researcher and client a chance to review and exchange ideas on data interpretation. But running these meetings can be
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How often do you see questionnaires that are effectively just a string of 5-point rating scale questions? Makes you cringe, doesn’t it? 5-point rating scales can be useful, but there are many other types of scales. And not all scales are rating scales at all! Unfortunately, many people know rating