Net Promoter Score (NPS) is a component of many customer experience (CX) programs. But as a research professional, you know debate exists about its usefulness. Does it accurately predict desirable customer behaviors? Would your company find it to be an effective KPI? 3 Great CX/NPS Resources to amp up your
Forget Words with Friends. Stop crushing that candy. Know what’s even more fun? How about finding ways to improve your market research work—and career—by applying behavioral economics (BE)! Fun, right? YES! So here are 3 fast and free resources to amp up your BE brilliance. I recommend using them in
Good news, Researcher Rockstar! We have 8 amazing courses available for May, starting at just $100! Have a 12-month Backstage Pass? Then these courses are already in your course catalog. Just go to the Training Portal, Dashboard>Catalog, and click ‘enroll’ on any courses you want! No Backstage Pass? To save your spot in any
Dear Research Rockstars, Because you care about questionnaire design quality, I want to bring you another option for finding great and tested scales. This is a great resource for finding quality scales that measure emotions, attitudes, satisfaction, behaviors and more. His database also includes many very precise topics, such as
No data source is perfect. Unfortunately, biased experts often over-promise and often under-deliver what their data source, or methodology, can deliver. Big data is no exception. So, what do market research & insights professionals need to know about big data risk factors? In this conversation, check out the 7 reasons
Writing qualitative market research reports is hard. Whether you are reporting results from focus groups, online focus groups, IDIs, ethnography or online qualitative methods, it’s a tough job. In this conversation, Kathryn Korostoff discusses the 7 reasons why writing great qualitative market research reports is hard, and shares a practical