Dear Research Rockstars, Because you care about questionnaire design quality, I want to bring you another option for finding great and tested scales. This is a great resource for finding quality scales that measure emotions, attitudes, satisfaction, behaviors and more. His database also includes many very precise topics, such as
No data source is perfect. Unfortunately, biased experts often over-promise and often under-deliver what their data source, or methodology, can deliver. Big data is no exception. So, what do market research & insights professionals need to know about big data risk factors? In this conversation, check out the 7 reasons
Writing qualitative market research reports is hard. Whether you are reporting results from focus groups, online focus groups, IDIs, ethnography or online qualitative methods, it’s a tough job. In this conversation, Kathryn Korostoff discusses the 7 reasons why writing great qualitative market research reports is hard, and shares a practical
In a February 2018 HBR article, McKinsey identifies potential demand for millions of data-business “translators.” But check out their definition for this role’s skill requirements: sounds like market research & insights. So, what is the difference between a market research and insights professional and a “translator”? And is an “analytics”
What if you could analyze survey data yourself, using Excel, SPSS or R? So, you have some nice, fresh survey data? Great! Now it’s time to get hands-on with your data. Many survey researchers have colleagues who do the analysis for them. Others are on their own. Either way, learning
As digital technology has proliferated, it seems that customer and loyalty has become more difficult to develop and sustain. This presentation will cover: The universal human perception process that drives loyalty with customers…