Response rates for online surveys can be dismal. What to do about it? One option: improving survey invitation emails. Can they be better? What specific attributes would make them more effective? In this conversation, I identify 5 invitation attributes that have been shown (through research) to improve online survey response
Learning to become a data-fluent market researcher? A good first step is learning about the wide variety of data sources available to most organizations. In market research, we commonly use data collected from surveys, focus groups, social listening and so on. Very often, data we have to actually go out
Data-centric businesses need data-fluent advisors. Or as Mckinsey likes to call them, “translators. ” What professionals will meet this need? Is it a good career path option? Market researchers seem to assume that big data professionals are better positioned for this new career path opportunity. But that is not necessarily
Net Promoter Score (NPS) is a component of many customer experience (CX) programs. But as a research professional, you know debate exists about its usefulness. Does it accurately predict desirable customer behaviors? Would your company find it to be an effective KPI? 3 Great CX/NPS Resources to amp up your
Forget Words with Friends. Stop crushing that candy. Know what’s even more fun? How about finding ways to improve your market research work—and career—by applying behavioral economics (BE)! Fun, right? YES! So here are 3 fast and free resources to amp up your BE brilliance. I recommend using them in
Good news, Researcher Rockstar! We have 8 amazing courses available for May, starting at just $100! Have a 12-month Backstage Pass? Then these courses are already in your course catalog. Just go to the Training Portal, Dashboard>Catalog, and click ‘enroll’ on any courses you want! No Backstage Pass? To save your spot in any