Response rates for online surveys can be dismal.
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What to do about it? One option: improving survey invitation emails.
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Can they be better? What specific attributes would make them more effective?
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In this conversation, I identify 5 invitation attributes that have been shown (through research) to improve online survey response rates. For example, one experiment found that response rates improved when the survey link was higher up in the email. Might this type of tip help with your survey research?
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Please share this video with any colleagues who may want to boost online survey response rates. And if you think the video has value, please do like and subscribe on YouTube! Prefer podcasts? Also available on iTunes.
