Golden milk? Drinkable soup? Plant-based meats? Cannabis-infused foods? Siracha EVERYTHING? These are just a few of the food trends happening in 2018. Food is hot! And cool! If you are in any kind of food-related business, you know innovations are booming. But taste is still king. So, if you are
Market Research & Insights professionals can apply for jobs in various types of companies. Often, the first decision is: should you pursue “client-side” or “supplier-side” openings? For example, would you be happier working for a consumer brand or a full-service market research firm? In this Conversation, I present criteria to
Market Research & Insights professionals face a dilemma in social situations: how do you answer the question, “What do you do?” Do you state your “profession” or your job title? And if you tend to state your profession, how do you refer to it? Might you say, “I’m in market
Market Research & Insights career opportunities are shifting. Do you have the skills employers are seeking? In this conversation, I illustrate new skills trends by looking at recent job postings from leading companies. One of the key themes is that many employers are seeking both new “hard” and “soft” skills. So
The most significant change for market research & insights professionals isn’t being talked about, and it should be. It isn’t about AI. Or automation. Or mobile apps. Or block chain. It’s about organizational structure. In this fast-paced presentation, Kathryn Korostoff will present her research on organizational structure changes, and how
Care about market research data quality? Of course you do! Lessons from behavioral economics can be used to inform market research methodology design decisions. Let’s use an example. Imagine you are working on a product-related questionnaire and you are thinking about including a trade-off exercise. Maybe a MaxDiff or discrete