Market Research

eLearning on The Beach? 12 Courses for Summer Training

Good news, Researcher Rockstars! We have 12 amazing courses available for July and August, starting at just $100!  Have a 12-month Backstage Pass? Then these courses are already in your course catalog. Just go to the Training Portal, Dashboard>Catalog, and click ‘enroll’ on any courses you want!  No Backstage Pass? To save your spot in

Market Research

Hot Market Research Jobs Often Require These Skills: Do You Have Them?

Will your next great market research & insights career opportunity require showing that you can work with multiple data sources? Or perhaps it will require demonstrating your ability to find and apply new research methods? For many people looking to advance their careers, the answer to both questions will be

Market Research

Food & Beverage Taste Testing Research for Innovators

Golden milk? Drinkable soup? Plant-based meats? Cannabis-infused foods? Siracha EVERYTHING? These are just a few of the food trends happening in 2018. Food is hot! And cool! If you are in any kind of food-related business, you know innovations are booming. But taste is still king. So, if you are

Market Research

Market Research Job Decisions: Supply-side or Client-side?

Market Research & Insights professionals can apply for jobs in various types of companies. Often, the first decision is: should you pursue “client-side” or “supplier-side” openings? For example, would you be happier working for a consumer brand or a full-service market research firm? In this Conversation, I present criteria to

Market Research

Market Research Identity Crisis!

Market Research & Insights professionals face a dilemma in social situations: how do you answer the question, “What do you do?” Do you state your “profession” or your job title? And if you tend to state your profession, how do you refer to it? Might you say, “I’m in market

Market Research

Market Research & Insights Job Skill Trends: Lessons from J&J, Google & Thermo Fisher

Market Research & Insights career opportunities are shifting. Do you have the skills employers are seeking? In this conversation, I illustrate new skills trends by looking at recent job postings from leading companies. One of the key themes is that many employers are seeking both new “hard” and “soft” skills. So