Market Research is a big investment: taking the time and money to do it right. So how can you make that go/no go decision with confidence? Complete these 4 easy tasks and you’ll be in good shape.
These days, keeping employees motivated is no small task. Between workplace financial concerns, and ones at home, people become discouraged, even apathetic. So now is a great time to think creatively about re-igniting employee passion. And to do that, a little customer insight can go a long way. Customer Insights
I was talking with a long-time business friend the other day about a qualitative market research project he has underway, and how it is imploding on him. He was frustrated because the project is behind schedule, and he feels his market research agency is not giving enough options for getting
This marks the official launch of Research RockStar. My goal is simple: to deliver How-To’s and Best Practices to busy professionals seeking Market Research excellence. The content of this site is intended for people who are actual users and buyers of market research (apologies to all of my friends at
If only the success of a market research project were judged by the quality of the results. But delivering a fantastic report or an inspiring final presentation isn’t enough. The missing secret ingredient: a communications plan. If you are managing a research project for your organization, you will represent the
One of my main motivations for starting Research RockStar is to provide an alterative to bloated, boring market research training. I’ve taken plenty of training classes myself over the years and I’ve sent employees to many as well. And with precious few exceptions, they were bloated and boring. Having