This marks the official launch of Research RockStar. My goal is simple: to deliver How-To’s and Best Practices to busy professionals seeking Market Research excellence. The content of this site is intended for people who are actual users and buyers of market research (apologies to all of my friends at
If only the success of a market research project were judged by the quality of the results. But delivering a fantastic report or an inspiring final presentation isn’t enough. The missing secret ingredient: a communications plan. If you are managing a research project for your organization, you will represent the
One of my main motivations for starting Research RockStar is to provide an alterative to bloated, boring market research training. I’ve taken plenty of training classes myself over the years and I’ve sent employees to many as well. And with precious few exceptions, they were bloated and boring. Having