Have you been intending to trial or pilot new market research tools, but just been too busy? In my most recent YouTube broadcast, I share some practical tips for conducting trials and pilot tests efficiently (and define the differences), and also share 13 examples of companies that offer free trials. If it has been a
Is it time to stop defaulting to PowerPoint? Is it time to start using video as a primary delivery medium? Even for (gasp!) survey research results? If you think the answer to any of these questions just might be “yes”, please join us on August 9th at 1:00 PM ET
Debating odd versus even survey scales? Read on for some tips and a free PDF summarizing research on survey research scales.
Good news, Researcher Rockstar! We still have amazing courses available for July and August, starting at just $100! All courses now include real-time and on-demand options. Details here. JULY COURSES Social Media Research & Sentiment Analysis – July 26 (11:00-1:00 PM) $180 AUGUST COURSES SPSS 201 – Aug. 2, 9, 16 & 23 (1:00-3:00
Good news, Researcher Rockstar! We have 2 new courses available for September! Have a 12-month Backstage Pass? Then these courses are already in your course catalog. Just go to the Training Portal, Dashboard>Catalog, and click ‘enroll’ on any courses you want! No Backstage Pass? To save your spot in any course, just use the links above
These days, market segmentation means different things to different people. For those of us in market research, we need to be aware! And vigilant about correct use of the language, to avoid confusing our clients and colleagues. For example: many articles on “market segmentation” in the business press these days