Debating odd versus even survey scales? Read on for some tips and a free PDF summarizing research on survey research scales.
Good news, Researcher Rockstar! We still have amazing courses available for July and August, starting at just $100! All courses now include real-time and on-demand options. Details here. JULY COURSES Social Media Research & Sentiment Analysis – July 26 (11:00-1:00 PM) $180 AUGUST COURSES SPSS 201 – Aug. 2, 9, 16 & 23 (1:00-3:00
Good news, Researcher Rockstar! We have 2 new courses available for September! Have a 12-month Backstage Pass? Then these courses are already in your course catalog. Just go to the Training Portal, Dashboard>Catalog, and click ‘enroll’ on any courses you want! No Backstage Pass? To save your spot in any course, just use the links above
These days, market segmentation means different things to different people. For those of us in market research, we need to be aware! And vigilant about correct use of the language, to avoid confusing our clients and colleagues. For example: many articles on “market segmentation” in the business press these days
How do you define “Market Research”? What about “Marketing Research”? Are they the same…or meaningfully different? As one example, here is the Wikipedia definition of “Market Research”: Market research provides important information to identify and analyze the market need, market size and competition. Market-research techniques encompass both qualitative techniques such
Ready to add a new market research methodology to your tool chest? There are certainly lots of new things to try these days. How about mobile ethnography? As our latest YouTube episode presents, it is a reliable, scalable and often suitable option for qualitative research. Using lessons from a recent