Sure, big data tells you what consumers do, but you need market research to find out the “why.” It’s a common statement these days. But is it factually accurate? Or is it a self-soothing platitude for those of us in the market research & insights professions? To be specific, there
Are you expecting a heavy year-end crunch time? Will workload interfere with holiday time with family and friends? We have Rent-a-Researcher consultants who can help conquer your deadlines! Below are just a few of the researchers available to work on your market research projects. These are professionals you can rely on to create
What do you hear more often: “market” or “audience”? And what’s the difference? I increasingly hear clients talk about their “target audience. ” And I notice that this is especially the case when working with marketing professionals (as opposed to other market research and insights peers). The truth is, some people
Why the focus on career planning? Because market research career paths are changing. Your next big career move could be quite different than what you may have envisioned just a year or two ago. To help market research and insights professionals refresh their career plans, I recently hosted a 2-part YouTube/podcast
I’m mad. Well, that may be too strong of a word. But I am certainly annoyed. Why? Because at every national market research conference I have attended for the past 3 years, there has been at least one session effectively titled, “Will big data kill market research?” It’s the wrong question. Big data is
Good news, Researcher Rockstar! We have 5 courses available for October. Just in time for “Back to School”! Yes, “Back to School” applies to us market researchers, too. So if you’ve been putting off some training, this is a great time to catch up. Registration is fast, and these courses are taught by