Good news, Researcher Rockstar! We have 9 courses available for November and December. These courses are taught by a great team of instructors, including Dan Reynolds, Kathryn Korostoff, Steven Struhl, and others. Registration per course or using your Backstage Pass. Did you know? All courses now include real-time and on-demand options. Details here
Market Research & Insights teams are under constant pressure to be efficient. To do more with less, or at least more with “the same.” But how? I know many teams that have already “optimized” staff levels, rerationalized software licenses, and renegotiated data collection costs: what could possibly be the next
Sure, big data tells you what consumers do, but you need market research to find out the “why.” It’s a common statement these days. But is it factually accurate? Or is it a self-soothing platitude for those of us in the market research & insights professions? To be specific, there
Are you expecting a heavy year-end crunch time? Will workload interfere with holiday time with family and friends? We have Rent-a-Researcher consultants who can help conquer your deadlines! Below are just a few of the researchers available to work on your market research projects. These are professionals you can rely on to create
What do you hear more often: “market” or “audience”? And what’s the difference? I increasingly hear clients talk about their “target audience. ” And I notice that this is especially the case when working with marketing professionals (as opposed to other market research and insights peers). The truth is, some people
Why the focus on career planning? Because market research career paths are changing. Your next big career move could be quite different than what you may have envisioned just a year or two ago. To help market research and insights professionals refresh their career plans, I recently hosted a 2-part YouTube/podcast