Debating odd versus even survey scales? Read on for some tips and a free PDF summarizing research on survey research scales.
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Good news, Researcher Rockstar! We have 2 new courses available for September! Have a 12-month Backstage Pass? Then these courses are already in your course catalog. Just go to the Training Portal, Dashboard>Catalog, and
These days, market segmentation means different things to different people. For those of us in market research, we need to be aware! And vigilant about correct use of the language,
How do you define “Market Research”? What about “Marketing Research”? Are they the same…or meaningfully different? As one example, here is the Wikipedia definition of “Market Research”: Market research provides
Ready to add a new market research methodology to your tool chest? There are certainly lots of new things to try these days. How about mobile ethnography? As our latest