If you do survey research, you likely use Likert scales. Likert scales are often a great way to capture attitudes, self-reported behaviors and more. Unfortunately, I see a lot of questionnaires where the questions accompanying such rating scales are really wordy. For example, have you ever seen something like this? “Please indicate
Dear Fellow Research Rockstar, Happy September! The summer ended up bringing a big change here at Research Rockstar. My colleague Nancy McAndrews has moved on to an exciting career opportunity. Nancy has been great to work with and I’m going to miss her. Lucky for us, Kristin Kustigian has joined
To celebrate, here’s a handy list (PDF) of all 25 YouTube episodes with helpful descriptions. Topics include market research methods, career coaching, strategic planning, report design and more. There’s a lot of free training in these videos! Please share with your market research colleagues.
What happens to market research demand if major consumer brands move to Direct-to-Consumer (D2C) business models? D2C is perhaps the single most disruptive trend in consumer marketing today. In this conversation, I share some fascinating proof points about the D2C trend, and also identify potential implications for the market research
Have you been intending to trial or pilot new market research tools, but just been too busy? In my most recent YouTube broadcast, I share some practical tips for conducting trials and pilot tests efficiently (and define the differences), and also share 13 examples of companies that offer free trials. If it has been a
Is it time to stop defaulting to PowerPoint? Is it time to start using video as a primary delivery medium? Even for (gasp!) survey research results? If you think the answer to any of these questions just might be “yes”, please join us on August 9th at 1:00 PM ET