I’m mad. Well, that may be too strong of a word. But I am certainly annoyed. Why? Because at every national market research conference I have attended for the past 3 years, there has been at least one session effectively titled, “Will big data kill market research?” It’s the wrong question. Big data is
Good news, Researcher Rockstar! We have 5 courses available for October. Just in time for “Back to School”! Yes, “Back to School” applies to us market researchers, too. So if you’ve been putting off some training, this is a great time to catch up. Registration is fast, and these courses are taught by
If you do survey research, you likely use Likert scales. Likert scales are often a great way to capture attitudes, self-reported behaviors and more. Unfortunately, I see a lot of questionnaires where the questions accompanying such rating scales are really wordy. For example, have you ever seen something like this? “Please indicate
Dear Fellow Research Rockstar, Happy September! The summer ended up bringing a big change here at Research Rockstar. My colleague Nancy McAndrews has moved on to an exciting career opportunity. Nancy has been great to work with and I’m going to miss her. Lucky for us, Kristin Kustigian has joined
To celebrate, here’s a handy list (PDF) of all 25 YouTube episodes with helpful descriptions. Topics include market research methods, career coaching, strategic planning, report design and more. There’s a lot of free training in these videos! Please share with your market research colleagues.
What happens to market research demand if major consumer brands move to Direct-to-Consumer (D2C) business models? D2C is perhaps the single most disruptive trend in consumer marketing today. In this conversation, I share some fascinating proof points about the D2C trend, and also identify potential implications for the market research