Market Research & Insights teams are under constant pressure to be efficient. To do more with less, or at least more with “the same.” But how? I know many teams that have already “optimized” staff levels, rerationalized software licenses, and renegotiated data collection costs: what could possibly be the next source of efficiency gains?
Here’s one option: by rethinking assumptions about how we make sure our team members are set up for success. Do all team members have job roles that make sense? Is the variety of roles too diverse? Or too narrow? Are colleagues set up such that they can help each other by load balancing? Is their work process efficient? Or is it prone to time-sucking errors or roadblocks?
Want more? In this week’s video I discuss two specific options for defining market research & insights job roles. Maybe you can find potential efficiency boosters by evaluating how your team is structured. Please share this video with any colleagues who might want some information on defining market research & insights job roles. And if you think the video has value, please do like and subscribe on YouTube! Prefer podcasts? Also available on iTunes.
