Rampant in the market research and insights world for a few years now: widespread misuse of a trendy piece of research lingo. And recently, I notice this misuse is getting even worse. This is not a trivial issue; I think we would all agree that as a profession, we should
As a Market Research & Insights professional, you likely have clients. They may be internal, or external—but if you design and execute projects, your work is likely funded by some kind of client. For many researchers, the client’s job role may be in insights—say, the Insights Manager at a footwear
A fundamental skill for all market research & insights professionals is the ability to develop and document hypotheses. We are in a field that seeks to help clients objectively understand customer attitudes and behaviors. This type of exploration requires precise thinking in order to select the right methods. And the
Question: With all the investment in big data and analytics, what is happening with qualitative research demand? Answer: An interest in deep-dive qual. Data-centric organizations are still embracing qual, but when they do it, they want it to be rigorous, to really go past the surface. And that often means
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Market Research & Insights teams are under constant pressure to be efficient. To do more with less, or at least more with “the same.” But how? I know many teams that have already “optimized” staff levels, rerationalized software licenses, and renegotiated data collection costs: what could possibly be the next