Maybe it’s a post-New Year’s bump, maybe it’s the side-effect of end-of-year business plans. In any case, we’re only a few weeks into 2019, and already I’m seeing some interesting trends for those of us in market research & insights. And I bet you are seeing some, too. By far,
It’s here! Every year, people tell us how much they like our 1-page calendar for planning purposes. You’ll notice that it’s getting crowded! We have 30 courses in 2019, many of which are offered two or three times a year in our virtual classroom (live instructor, no travel). And remember, if you
I hear this from team leaders all the time, “How do I get my team members to be more consultative?” It’s a great question. And just for clarity, let’s define what “consultative” means in this context. While it can mean slightly different things to different people, it’s usually about the
Are you a market research & insights generalist? Or a specialist? For this discussion, let’s define a generalist as a professional with a broad scope of knowledge. Their knowledge of multiple topics often makes them a valuable advisor. Within the generalist category, there are really two different (but increasingly intersecting)
Do market researchers over-rely on sample size as proof of survey data quality? Do we under-invest in other data quality contributors, such as instrument design and scale validity? In this conversation, Kathryn and special guest Ken Faro discuss current thinking on survey research data quality. One key topic: the use of
New market research methods are great—but I also still value the tried and true. Survey research, for one, is still very important (especially for populations and research goals that can’t be well-served by transactional data, 3rd party data, etc.). And luckily, we have more information (research on research) than ever