My hypothesis is that over the next year we will see strong demand for qualitative research, but it will skew to what we might call hard-core qual. That is, projects that are using qualitative research with rigorous attention to methodological and analytical execution. Thus, researchers will be expected to deliver
Good news, Researcher Rockstar! We have 9 amazing courses available for February and March, starting at just $100! These courses are taught by a great team of instructors, including Dan Reynolds, Kathryn Korostoff, Julie Worwa, and others. Registration per course or using your Backstage Pass. Did you know? All courses now include real-time and on-demand
Maybe it’s a post-New Year’s bump, maybe it’s the side-effect of end-of-year business plans. In any case, we’re only a few weeks into 2019, and already I’m seeing some interesting trends for those of us in market research & insights. And I bet you are seeing some, too. By far,
It’s here! Every year, people tell us how much they like our 1-page calendar for planning purposes. You’ll notice that it’s getting crowded! We have 30 courses in 2019, many of which are offered two or three times a year in our virtual classroom (live instructor, no travel). And remember, if you
I hear this from team leaders all the time, “How do I get my team members to be more consultative?” It’s a great question. And just for clarity, let’s define what “consultative” means in this context. While it can mean slightly different things to different people, it’s usually about the
Are you a market research & insights generalist? Or a specialist? For this discussion, let’s define a generalist as a professional with a broad scope of knowledge. Their knowledge of multiple topics often makes them a valuable advisor. Within the generalist category, there are really two different (but increasingly intersecting)