How we apply BE lessons in market research varies: some of us apply BE to questionnaire design, some to methodology selection, others to data analysis and interpretation. And it’s evolving–as broad awareness of BE continues to rise, so does awareness of its key lessons for market research; specifically, the risks
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Or, what market researchers can learn from novelist William Faulkner Have you ever had a market research project where you had great data, but you just couldn’t seem to get your key findings to really shine? They just seem dull or obvious…or feel like platitudes? Somehow, the “aha” spark just
How do we, as market research and insights professionals, interpret data in a way that ensures objectivity? It’s not easy. While we try to be objective, we humans are complex, and all have our own biases—the lenses though which we see and interpret the world around us. These subconscious lenses
Have you ever found yourself in a kickoff meeting for a new market research study, and none of the attendees are prepared? Perhaps, alas, including yourself? The meeting is going poorly, and while attendees may be polite, you know it’s leaving a terrible impression. Hopefully this hasn’t happened to you,
“The reports of my death are greatly exaggerated,” may have been words originated by Mark Twain (Samuel Clemens), but they also seem fitting for focus groups. Of course, focus groups are not dead—they just have more competition these days (largely thanks to booming interest in various online qualitative research methods).