Could your research recommendations benefit from some amped up data analysis options? If you said “yes,” then there a handful of techniques you need to be proficient with—or at the very least, have a strong appreciation for. And if you are already in the market research profession, you have likely
Career Anxiety Among Market Research Professionals Article by Kathryn Korostoff Do market research & insights professionals experience career anxiety? Of course. As do professionals from many fields—especially those that are being affected by technology. Career Anxiety Due to Technology is Widespread A May 2017 Pew study showed that 72% of Americans worry about
Question: Which of the following best predicts satisfaction among market research clients with their market research & insights partners? [1] Breadth of methodology options Depth of data analysis skill Excellence of deliverables Quality of client management Okay, I cheated. I can’t prove that one of these is a better predictor
The course sequences below may be helpful as you plan for market research training, whether for an individual or a team. In each group, we specify the courses in their ideal sequence (and note the total number of hours and skill level). However, there is no one-size-fits-all approach when it
My hypothesis is that over the next year we will see strong demand for qualitative research, but it will skew to what we might call hard-core qual. That is, projects that are using qualitative research with rigorous attention to methodological and analytical execution. Thus, researchers will be expected to deliver
Good news, Researcher Rockstar! We have 9 amazing courses available for February and March, starting at just $100! These courses are taught by a great team of instructors, including Dan Reynolds, Kathryn Korostoff, Julie Worwa, and others. Registration per course or using your Backstage Pass. Did you know? All courses now include real-time and on-demand