Have you noticed that clients have rapidly rising expectations for the design and “look” of market research reports? Many of us in the market research & insights profession have, and it can be a painful realization. Indeed, “I’m supposed to be a market researcher and a graphic designer?!”, is a
Quirk’s Chicago Event Recap by Kathryn Korostoff A big thanks to Quirk’s for another great market research event. And for hosting this one in Chicago—a great location choice judging by the crowds. The sessions were packed, many with SRO. Innovation: The Theme of the Event/day/year…decade? We all know that “innovation” and “challenging
Could your research recommendations benefit from some amped up data analysis options? If you said “yes,” then there a handful of techniques you need to be proficient with—or at the very least, have a strong appreciation for. And if you are already in the market research profession, you have likely
Career Anxiety Among Market Research Professionals Article by Kathryn Korostoff Do market research & insights professionals experience career anxiety? Of course. As do professionals from many fields—especially those that are being affected by technology. Career Anxiety Due to Technology is Widespread A May 2017 Pew study showed that 72% of Americans worry about
Question: Which of the following best predicts satisfaction among market research clients with their market research & insights partners? [1] Breadth of methodology options Depth of data analysis skill Excellence of deliverables Quality of client management Okay, I cheated. I can’t prove that one of these is a better predictor
The course sequences below may be helpful as you plan for market research training, whether for an individual or a team. In each group, we specify the courses in their ideal sequence (and note the total number of hours and skill level). However, there is no one-size-fits-all approach when it