Question: How much do Market Research & Insights professionals need to know about data privacy? Answer: As much as most marketing-related professionals need to know these days, especially those who (like us) ever collect or store data. Data privacy is an ongoing concern, and security breaches are commonplace. In 2018,
Saying that the market research profession has changed a lot in the past few years is such an understatement, it almost sounds sarcastic, doesn’t it? But there you have it. We have experienced various changes in how insights-driving research is planned, executed, delivered—thanks to new technologies, data sources and advances
A lot of anecdotal evidence suggests mixed-mode approaches are becoming more common. Why does this seem to be happening? Many survey researchers who have embraced (or at least experimented with) mixed-mode surveys have done so to try to address data quality concerns due to declining survey response rates and sample
Data privacy has recently become a very hot topic. Are you complying with the latest rules? Concerned about inadvertently breaking them? Are you being bombarded with the alphabet soup of HIPPA and GDPR, or the titles of legislation that require your compliance? How do you handle sensitive data appropriately to
A key part of our success in the market research and insights profession is based on how well people comprehend and retain our results. And a huge aid to comprehension and retention is data visualization. That’s why we teach a course on data visualization and one on infographics. It’s also why I was thrilled for the recent opportunity to
You probably know that I am pretty passionate about the importance of Data Fluency as a skill set for Market Research & Insights professionals. I started writing about this in 2017, and then after the McKinsey article in HBR came out last year, the topic really picked up steam. BTW, if you missed the