A lot of anecdotal evidence suggests mixed-mode approaches are becoming more common. Why does this seem to be happening? Many survey researchers who have embraced (or at least experimented with) mixed-mode surveys have done so to try to address data quality concerns due to declining survey response rates and sample
Data privacy has recently become a very hot topic. Are you complying with the latest rules? Concerned about inadvertently breaking them? Are you being bombarded with the alphabet soup of HIPPA and GDPR, or the titles of legislation that require your compliance? How do you handle sensitive data appropriately to
A key part of our success in the market research and insights profession is based on how well people comprehend and retain our results. And a huge aid to comprehension and retention is data visualization. That’s why we teach a course on data visualization and one on infographics. It’s also why I was thrilled for the recent opportunity to
You probably know that I am pretty passionate about the importance of Data Fluency as a skill set for Market Research & Insights professionals. I started writing about this in 2017, and then after the McKinsey article in HBR came out last year, the topic really picked up steam. BTW, if you missed the
How we apply BE lessons in market research varies: some of us apply BE to questionnaire design, some to methodology selection, others to data analysis and interpretation. And it’s evolving–as broad awareness of BE continues to rise, so does awareness of its key lessons for market research; specifically, the risks
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