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Definitions in Debate: What is Market Research? What is Marketing Research?

How do you define “Market Research”? What about “Marketing Research”? Are they the same…or meaningfully different? As one example, here is the Wikipedia definition of “Market Research”: Market research provides important information to identify and analyze the market need, market size and competition. Market-research techniques encompass both qualitative techniques such

June 18, 2018 No Comments
Market Research

Mobile Ethnography Lessons for Research Rockstars [And a Celebration]

Ready to add a new market research methodology to your tool chest? There are certainly lots of new things to try these days. How about mobile ethnography? As our latest YouTube episode presents, it is a reliable, scalable and often suitable option for qualitative research. Using lessons from a recent

June 12, 2018 No Comments
Market Research

Are Your Market Research Clients Bored? [With Video & Free Download]

One of the biggest clues that clients are bored with the market research they are receiving is this: they don’t ask any questions about it. They don’t ask during the presentation, they don’t ask after receiving the report. Is that just a “shy” client? Is that report so brilliant it

June 5, 2018 No Comments
Market Research

Did Your Last Survey Research Project Fail to Thrill?

Can we talk? About questionnaires? Let me ask you a question. Did your last survey project fail to: Clearly prioritize items that needed to be prioritized? Precisely identify attitudes about products or brands? Accurately measure customer behaviors? If you answered “yes” to any of these items, you are likely stuck

May 31, 2018 No Comments
Market Research

Do Your Market Research Reports Look Dated?

When was the last time you refreshed your PowerPoint template? Have your reports pretty much looked the same for 5+ years? The brutal reality is that people do judge a book by its cover—and they judge a market research report by its “look.”  In this video, you’ll see specific PowerPoint examples

May 22, 2018 No Comments