One of the biggest clues that clients are bored with the market research they are receiving is this: they don’t ask any questions about it. They don’t ask during the presentation, they don’t ask after receiving the report. Is that just a “shy” client? Is that report so brilliant it
Can we talk? About questionnaires? Let me ask you a question. Did your last survey project fail to: Clearly prioritize items that needed to be prioritized? Precisely identify attitudes about products or brands? Accurately measure customer behaviors? If you answered “yes” to any of these items, you are likely stuck
When was the last time you refreshed your PowerPoint template? Have your reports pretty much looked the same for 5+ years? The brutal reality is that people do judge a book by its cover—and they judge a market research report by its “look.” In this video, you’ll see specific PowerPoint examples
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Will your next great market research & insights career opportunity require showing that you can work with multiple data sources? Or perhaps it will require demonstrating your ability to find and apply new research methods? For many people looking to advance their careers, the answer to both questions will be
Golden milk? Drinkable soup? Plant-based meats? Cannabis-infused foods? Siracha EVERYTHING? These are just a few of the food trends happening in 2018. Food is hot! And cool! If you are in any kind of food-related business, you know innovations are booming. But taste is still king. So, if you are