The most significant change for market research & insights professionals isn’t being talked about, and it should be. It isn’t about AI. Or automation. Or mobile apps. Or block chain. It’s about organizational structure. In this fast-paced presentation, Kathryn Korostoff will present her research on organizational structure changes, and how
Care about market research data quality? Of course you do! Lessons from behavioral economics can be used to inform market research methodology design decisions. Let’s use an example. Imagine you are working on a product-related questionnaire and you are thinking about including a trade-off exercise. Maybe a MaxDiff or discrete
Isn’t it crazy how you plan and plan, and then just one schedule slip, and (bam!) you have three critical market research reports due the same week? It happens. We’re here to help. Maybe you want a report writer to work with your template? Great! Or maybe you want a
Response rates for online surveys can be dismal. What to do about it? One option: improving survey invitation emails. Can they be better? What specific attributes would make them more effective? In this conversation, I identify 5 invitation attributes that have been shown (through research) to improve online survey response
Learning to become a data-fluent market researcher? A good first step is learning about the wide variety of data sources available to most organizations. In market research, we commonly use data collected from surveys, focus groups, social listening and so on. Very often, data we have to actually go out
Data-centric businesses need data-fluent advisors. Or as Mckinsey likes to call them, “translators. ” What professionals will meet this need? Is it a good career path option? Market researchers seem to assume that big data professionals are better positioned for this new career path opportunity. But that is not necessarily