What do business strategy, cross-functional team management, CX and market research have in common? They are all phrases commonly mentioned in current market research and insights job postings. Today’s job opportunities require both conventional skills and synthesis skills. By synthesis skills, I mean the ability to integrate multiple data sources
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If your primary deliverables are in PowerPoint or even dashboards, are writing skills still important? I’d say, very important. With fewer words, those words really have to shine. And of course, we don’t want to distract our readers with poor grammar, incorrect punctuation or weak sentence structure. Instead, let’s master
Do your market research survey respondents speed through your questions? Does that impact data quality? In any given questionnaire, the amount of time participants spend completing it can vary. In some cases, that’s legitimate. But in some cases, it’s a red flag that you have bad respondents, and thus potential
If you follow any of the market research conversations on social media, you might be thinking that AI is taking over the profession. Or, you might be thinking that there are a lot of marketing folks who need to switch to decaf. Of course, the reality is somewhere in-between. The
Why are some market research & insights teams moving to R? Because as these teams become the central synthesizer for multiple data types and sources from across and organization, they choose to use the tools that their peers in related data functions are using—often especially R. And R can be