In a February 2018 HBR article, McKinsey identifies potential demand for millions of data-business “translators.” But check out their definition for this role’s skill requirements: sounds like market research & insights. So, what is the difference between a market research and insights professional and a “translator”? And is an “analytics”
What if you could analyze survey data yourself, using Excel, SPSS or R? So, you have some nice, fresh survey data? Great! Now it’s time to get hands-on with your data. Many survey researchers have colleagues who do the analysis for them. Others are on their own. Either way, learning
As digital technology has proliferated, it seems that customer and loyalty has become more difficult to develop and sustain. This presentation will cover: The universal human perception process that drives loyalty with customers…
What do business strategy, cross-functional team management, CX and market research have in common? They are all phrases commonly mentioned in current market research and insights job postings. Today’s job opportunities require both conventional skills and synthesis skills. By synthesis skills, I mean the ability to integrate multiple data sources
We have 7 amazing courses available for April, starting at just $100! Have a 12-month Backstage Pass? Then these courses are already in your course catalog. Just go to the Training Portal, Dashboard>Catalog, and click ‘enroll’ on any courses you want! No Backstage Pass? To save your spot in any course, just use the
If your primary deliverables are in PowerPoint or even dashboards, are writing skills still important? I’d say, very important. With fewer words, those words really have to shine. And of course, we don’t want to distract our readers with poor grammar, incorrect punctuation or weak sentence structure. Instead, let’s master