Why many marketers still love focus groups and how to make sure yours are excellent. Yes, many marketers still love focus groups as a market research method. Today’s focus groups are very different than ones you may have seen 10 or more years ago. Today, they can be online or
We have 10 amazing courses available for January, starting at just $100! Have a 12-month Backstage Pass? Then these courses are already in your course catalog. Just go to the Training Portal, Dashboard>Catalog, and click ‘enroll’ on any courses you want! No Backstage Pass? To save your spot in any course, just
You might know that I started experimenting with YouTube in April of this year. It’s been quite a learning experience. And that’s evident if you compare some of the early videos to the more recent ones—yikes! Still, there’s now a nice set of 28 videos on market research and customer
If you come to Irvine, be sure to visit me at the Research Rockstar exhibit on January 30th or 31st. As always, I will be handing out Smartees (because researchers are smart!).
I have great news. You may have already completed some of the requirements for earning a Certificate from the Insights Association! See our course list below to see if you have already taken one or more of the eligible courses. A total of 21 hours of training from select courses,
Do survey researchers who know SPSS have higher job satisfaction than survey researchers who don’t? Look, it’s not for everybody—not everyone who does survey research needs to know SPSS. But for some researchers, me included, knowing SPSS sure can make our work more pleasant and efficient. So, how to decide