Research Rockstar Launches Market Research Industry’s Largest eLearning Training Catalog for 2018. 28 Courses Now Available in both real-time and on-demand formats for flexibility and skills advancement, without travel Big news! Today we are announcing the launch of the market research profession’s single largest eLearning catalog. This expanded catalog is the
Bias can get introduced at various points in a market research project. Here is a look at an often overlooked source of bias: bias that gets introduced during analysis and reporting. Professional researchers are often trained to mitigate bias during the research planning and data collection phases of a project.
Hey Research Rockstar students! Have you checked out the latest Riffs? Riffs are short video lectures on market research topics, most 4 to 8 minutes, and available for free in the Training Portal. Recently added topics include a mix of market research methodology and stats topics, including ANOVA (in
Why many marketers still love focus groups and how to make sure yours are excellent. Yes, many marketers still love focus groups as a market research method. Today’s focus groups are very different than ones you may have seen 10 or more years ago. Today, they can be online or
We have 10 amazing courses available for January, starting at just $100! Have a 12-month Backstage Pass? Then these courses are already in your course catalog. Just go to the Training Portal, Dashboard>Catalog, and click ‘enroll’ on any courses you want! No Backstage Pass? To save your spot in any course, just
You might know that I started experimenting with YouTube in April of this year. It’s been quite a learning experience. And that’s evident if you compare some of the early videos to the more recent ones—yikes! Still, there’s now a nice set of 28 videos on market research and customer