We have 5 amazing courses available for December, starting at just $125! Have a 12-month Backstage Pass? Then these courses are already in your course catalog. Just go to the Training Portal, Dashboard>Catalog, and click ‘enroll’ on any courses you want! No Backstage Pass? To save your spot in any course, just
Here’s a tough question: is the public shaming of social psychologist Amy Cuddy a cautionary tale for survey researchers? Social psychologist Amy Cuddy’s research on “power poses” was questioned because other researchers were unable to replicate the results. This raises some important questions: Do perceptions of “bad science” in other
Market segmentation and customer satisfaction are very different market research projects, but they have a lot in common: High-visibility projects. These tend to be projects where the results are highly visible, and directly used by c-level executives. Thus, the pressure is on to manage the process with excellence and to
Have you been wanting to try a Research Rockstar course? Have you ever wondered what the virtual classroom experience is really like? Check out 3 recordings from actual research Rockstar courses. Look, we know you have options when it comes to market research online training. And we are
Yes, we all know it: clients need insights, not data. And we try, right? We craft executive summaries that synthesize data into key findings. We seek out the key patterns that address our clients’ information goals. So why is there still a clarion call to amp up insights? In many
So, your client has asked you to do a study using conjoint. Or discrete choice. Or maybe even MaxDiff. Maybe you’ve heard of these things, but never really seen examples or learned their relative pros and cons. Here’s the thing: sometimes clients drop these phrases, but they don’t really know