Market segmentation and customer satisfaction are very different market research projects, but they have a lot in common: High-visibility projects. These tend to be projects where the results are highly visible, and directly used by c-level executives. Thus, the pressure is on to manage the process with excellence and to
Have you been wanting to try a Research Rockstar course? Have you ever wondered what the virtual classroom experience is really like? Check out 3 recordings from actual research Rockstar courses. Look, we know you have options when it comes to market research online training. And we are
Yes, we all know it: clients need insights, not data. And we try, right? We craft executive summaries that synthesize data into key findings. We seek out the key patterns that address our clients’ information goals. So why is there still a clarion call to amp up insights? In many
So, your client has asked you to do a study using conjoint. Or discrete choice. Or maybe even MaxDiff. Maybe you’ve heard of these things, but never really seen examples or learned their relative pros and cons. Here’s the thing: sometimes clients drop these phrases, but they don’t really know
SSI and Research Now are both significant leaders in the online panel space. Now that they are merging, should market researchers care? Is this just a predictable case of consolidation in the interest of market share fortitude and operational efficiency? Or could it mean more? Please enjoy this video
Dear Friends, Five of our market research courses are being renamed (see table below). I just want you to know, so that if you go looking for a course and can’t find the exact name, well, it may have a new name. Previous Course Name New Course Name 10 Point