Market Research

Want To Watch Videos Of Actual Research Rockstar Courses?

Have you been wanting to try a Research Rockstar course? Have you ever wondered what the virtual classroom experience is really like? Check out 3 recordings from actual research Rockstar courses.     Look, we know you have options when it comes to market research online training. And we are

Market Research

How to Amp Up the Insights Content in Your Deliverables

Yes, we all know it: clients need insights, not data. And we try, right? We craft executive summaries that synthesize data into key findings. We seek out the key patterns that address our clients’ information goals. So why is there still a clarion call to amp up insights? In many

Market Research

When Your Clients Asks for Conjoint or Discrete Choice Analysis

So, your client has asked you to do a study using conjoint. Or discrete choice. Or maybe even MaxDiff. Maybe you’ve heard of these things, but never really seen examples or learned their relative pros and cons. Here’s the thing: sometimes clients drop these phrases, but they don’t really know

Market Research

[YouTube] SSI and Research Now Are Merging: Should You Care?

SSI and Research Now are both significant leaders in the online panel space.   Now that they are merging, should market researchers care? Is this just a predictable case of consolidation in the interest of market share fortitude and operational efficiency? Or could it mean more? Please enjoy this video

Market Research Training

Updated Names for 5 Market Research Training Courses

Dear Friends, Five of our market research courses are being renamed (see table below). I just want you to know, so that if you go looking for a course and can’t find the exact name, well, it may have a new name. Previous Course Name New Course Name 10 Point

Market Research Training

Want To Analyze Survey Data Like A Pro? Then Learn SPSS!

No previous SPSS experience required! These courses feature real-time demonstrations, so you can follow along with your instructor and ask questions step-by-step. It’s like having an SPSS coach! Intro to SPSS: Starts November 16th New to SPSS? Get started with our step-by-step Intro to SPSS course. This 4-week course starts with