No previous SPSS experience required! These courses feature real-time demonstrations, so you can follow along with your instructor and ask questions step-by-step. It’s like having an SPSS coach! Intro to SPSS: Starts November 16th New to SPSS? Get started with our step-by-step Intro to SPSS course. This 4-week course starts with
Are your clients asking for dashboards? Will you be ready when they do? We can help. It’s last call for our upcoming class, Data Visualization and Dashboard Design for Market Research! Starting November 1st, students will enjoy 3 weeks of advancing their research skills with instructor Kenneth Faro, PhD. Kenneth is
If a client asks about factor or cluster analysis, what would you say? Do you know when to use these techniques? Do you know what using them implies for questionnaire design? Our upcoming course, Intro to Factor and Cluster Analysis, will give you the skills to impress your clients and
Effective communication of complex information is a challenge in many professions. For example, consider the challenges faced by climate scientists: they have powerful, complex data that needs to be communicated to colleagues, policy makers and the public. Wow, and we think communicating data to our clients is hard! Indeed, some
Have you ever had difficulty creating reports based on interview, focus group, or ethnographic research results? You aren’t alone. Analysis and reporting of qualitative data is hard. But as market researchers, we can use proven methods to overcome the challenge, and give our clients the best insights-inspiring reporting possible. Discipline
Have you ever tried to change someone’s opinion? About anything? Whether it’s their opinion of a local restaurant or a national political figure, changing opinions is hard. Humans naturally form opinions: this is a well-researched behavior. And as customer insights professionals, we sometimes have market research data that challenges our