Writing great quantitative market research reports is hard! Often, we are working with tight deadlines and little support. Yet market research professionals all know that great reports are important to market research client satisfaction. Unfortunately, reporting quality is a common source of dissatisfaction with market research (see this related article
Does your organization use the Net Promoter Score method of monitoring customer loyalty? If it does, you may have a love-hate relationship with it. Many market researchers do. It’s almost as divisive a topic as the Affordable Care Act! Numerous studies have been done to investigate if NPS scores are predictors
Qualitative data is hot! How do I know? Because every week I talk to dozens of research and insights professionals while teaching Research Rockstar courses. And the topic has been coming up far more often than usual over the past few months. To be more precise, I’m seeing it being
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Here’s a tough question: is the public shaming of social psychologist Amy Cuddy a cautionary tale for survey researchers? Social psychologist Amy Cuddy’s research on “power poses” was questioned because other researchers were unable to replicate the results. This raises some important questions: Do perceptions of “bad science” in other
Market segmentation and customer satisfaction are very different market research projects, but they have a lot in common: High-visibility projects. These tend to be projects where the results are highly visible, and directly used by c-level executives. Thus, the pressure is on to manage the process with excellence and to