If you come to Irvine, be sure to visit me at the Research Rockstar exhibit on January 30th or 31st. As always, I will be handing out Smartees (because researchers are smart!).
I have great news. You may have already completed some of the requirements for earning a Certificate from the Insights Association! See our course list below to see if you have already taken one or more of the eligible courses. A total of 21 hours of training from select courses,
Do survey researchers who know SPSS have higher job satisfaction than survey researchers who don’t? Look, it’s not for everybody—not everyone who does survey research needs to know SPSS. But for some researchers, me included, knowing SPSS sure can make our work more pleasant and efficient. So, how to decide
Writing great quantitative market research reports is hard! Often, we are working with tight deadlines and little support. Yet market research professionals all know that great reports are important to market research client satisfaction. Unfortunately, reporting quality is a common source of dissatisfaction with market research (see this related article
Does your organization use the Net Promoter Score method of monitoring customer loyalty? If it does, you may have a love-hate relationship with it. Many market researchers do. It’s almost as divisive a topic as the Affordable Care Act! Numerous studies have been done to investigate if NPS scores are predictors
Qualitative data is hot! How do I know? Because every week I talk to dozens of research and insights professionals while teaching Research Rockstar courses. And the topic has been coming up far more often than usual over the past few months. To be more precise, I’m seeing it being