If you want to understand how people feel about a product, is it better to ask them questions about it or to observe them using it? In market research, it’s often just as important to observe as it is to ask. And while in-depth interviews and well-designed survey questionnaires will
Are you designing a questionnaire for a survey project, but don’t know where to start? We can help. Our upcoming class, 10 Point Checklist for Questionnaire Design: Practical Tips for Market Researchers, takes the guesswork out of the questionnaire design process. What to Expect On November 2nd, Research Rockstar’s own Kathryn
Does this scenario sound familiar? You spend two weeks, two months, maybe more, working on an amazing piece of research. You deliver a fantastic report and give a great presentation. Then…nothing happens. The results you’ve produced get ignored. If you answered yes, you’re not alone and Research Rockstar is here
Did you catch part 1 of our 2-part blog series on the importance of data fluency in market research? We hope you did, but if you didn’t you can check it out here. In part 1, we defined data fluency, discussed its rising importance in market research, and explained the
Were you ever excited for an upcoming job interview? Me neither. Chances are, ‘excited’ isn’t the best description for this common life event. Few of us enjoy a potential future boss or coworker peppering us with unanticipated questions for an extended period, never really knowing if the answers you’re providing
Are you a data-fluent market researcher? The modern business world is chock full of data-related concepts like ‘big data,’ ‘web analytics,’ ‘predictive data,’ and countless more. It’s a lot to comprehend. But do not fear! In part 1 of this 2-part series, we’ll show you that becoming data fluent is