Have you ever had difficulty creating reports based on interview, focus group, or ethnographic research results? You aren’t alone. Analysis and reporting of qualitative data is hard. But as market researchers, we can use proven methods to overcome the challenge, and give our clients the best insights-inspiring reporting possible. Discipline
Have you ever tried to change someone’s opinion? About anything? Whether it’s their opinion of a local restaurant or a national political figure, changing opinions is hard. Humans naturally form opinions: this is a well-researched behavior. And as customer insights professionals, we sometimes have market research data that challenges our
If you want to understand how people feel about a product, is it better to ask them questions about it or to observe them using it? In market research, it’s often just as important to observe as it is to ask. And while in-depth interviews and well-designed survey questionnaires will
Are you designing a questionnaire for a survey project, but don’t know where to start? We can help. Our upcoming class, 10 Point Checklist for Questionnaire Design: Practical Tips for Market Researchers, takes the guesswork out of the questionnaire design process. What to Expect On November 2nd, Research Rockstar’s own Kathryn
Does this scenario sound familiar? You spend two weeks, two months, maybe more, working on an amazing piece of research. You deliver a fantastic report and give a great presentation. Then…nothing happens. The results you’ve produced get ignored. If you answered yes, you’re not alone and Research Rockstar is here
Did you catch part 1 of our 2-part blog series on the importance of data fluency in market research? We hope you did, but if you didn’t you can check it out here. In part 1, we defined data fluency, discussed its rising importance in market research, and explained the