As digital technology has proliferated, it seems that customer and loyalty has become more difficult to develop and sustain. Have the traditional principles of client engagement become obsolete? Chris Malone, co-author of The HUMAN Brand: How We Relate to People, Products & Companies, will address this question and provide insight on how to build and sustain customer loyalty in 2018 and beyond.
- Real-world examples of sustainable loyalty building practices
- Three imperatives for building Customer & Employee Loyalty in the Digital Age
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