As you begin to reconsider your mix of outsourced vs. in‑sourced market research, it is easy to get swayed by the very real, potential benefits: feasibility, responsiveness, security, costs. But… Continue reading Testing Market Research Tools for In-House Market Research (Part 2 of 3)
These days, it’s not uncommon for organizations that once relied heavily on outsourced market research to re‑think that practice. There are four primary reasons why you might be driven to… Continue reading From Outsourcing to In-house Market Research: Weighing the Benefits (Part 1 of 3)
What does your target market think of your brand? How does your target market perceive your brand as compared to your competitors’ brands? While brand research can be a very… Continue reading Survey Template: Gauging Brand Perception
With the summer season upon us, along comes a most welcomed relief for many market research project managers. The workload slows and creates a great opportunity to take care of… Continue reading Market Research Strategies: Summertime Activity for Survey Writers
“Market research firm releases pet ownership study: Forgets to survey people who own cats.”
Can you imagine? Conducting a study on a topic, and forgetting to include participants who represent a large percent of the market?
It happens all too often. And we cannot blame the DIY researchers. I have met the enemy, as the saying goes, and it is us.
Join your Research Rockstar friends for an exciting day of free market research training at MRXU, the free market research Twitterversity on July 28, 2011 (7am-3pm EST).
We all know what the most common survey design mistakes are: having surveys that are too long, too onerous, or that have questions that are leading or biased in some… Continue reading Three Common Survey Design Mistakes You Can Avoid
If you are tracking customer satisfaction at regular intervals, say quarterly or monthly, you may have found that your colleagues want explanations for every increase or decrease in scores—even minor… Continue reading Customer Satisfaction Survey Results: Jumping To Conclusions
Let’s get a few facts on the table, shall we? We all have non-researcher friends, colleagues and acquaintances who are writing their own online surveys using one of the many… Continue reading Survey Design 2011: NEW REALITY, NEW RULES
Once you have taken the time to craft a fantastic questionnaire, the challenge becomes: how do you get people to actually take it? Of course, having a great list (or… Continue reading Please Take My Survey: Getting People to Accept Your Invitation
