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Rockin’ and Research. More alike than you think.

Close your eyes. Imagine you’re on stage, your instrument in hand, set list and lyrics engraved on your heart, hearing the howl of the crowd as the lights come up and the fans go wild. Pure energy feeding your adrenalin, pumping through your veins and helping you….
Okay, so maybe a market research presentation isn’t exactly the same as living that dream we all had as kids. But you’re still stepping into the spotlight, putting expertise and passion into a show you hope will leave them blissed with satisfaction and hungry for more.

How Can Market Research Managers Keep their Employees Motivated?

by Debra Mascott, Director of eLearning Curriculum, Research Rockstar, LLC Finding great market research employees is hard enough. But once you have them, how do you keep them motivated? Significant… Continue reading How Can Market Research Managers Keep their Employees Motivated?

A market researcher, a duck, and a behavioral economist walk into a bar…

Tell me if you’ve heard this one before.
A market researcher, a duck and a behavioral economist walk into a bar…

Why New Employee Training Plan is Important

In the business world, onboarding plans often include human resource policies, safety procedures, financial options, and yes, training.

Announcing Two Brand New Classes: Infographics & Video Research

Check out these two new market research classes from Research Rockstar!

We Have a (Market Research Training) Winner!

We are thrilled to announce that the two winners of our 2015 VIP Pass Giveaway are….

MicroLearning and Dining Room Chairs

by Debra Mascott, Director of eLearning Curriculum, Research Rockstar, LLC Last spring I was inspired to re-upholster my six dining room chairs. It’s not rocket science, so I made a… Continue reading MicroLearning and Dining Room Chairs

High Heels & eLearning Lessons

eLearning

As an eLearning designer at Research Rockstar, I am using my past experience as classroom trainer to make sure our materials appeal to diverse learners—including those who may be more accustomed to learning market research via in-person training formats.

Market Research Training At Your Location

Are you training a team of 5 or more people?

Then private training at your location may be the best value for your training dollar.

With groups of this size, on-site training provides four important benefits

Video Will Rock the Market Research World in 2015

I’ve been reading a lot of predictions for market research—the typical pontification we see at this time of the year. Some of it has been very inspiring, but too many just rehash the obvious.

Personally, I think there are a lot of interesting theories, a lot of long-term shifts taking place. But as for something we will truly experience in 2015? Something that will really change what we do, how we do it? It’s simple: video-based reports.