Market segmentation and customer satisfaction are very different market research projects, but they have a lot in common: High-visibility projects. These tend to be projects where the results are highly… Continue reading Is Market Segmentation or Customer Satisfaction Research in Your Future?
Have you been wanting to try a Research Rockstar course? Have you ever wondered what the virtual classroom experience is really like? Check out 3 recordings from actual research Rockstar… Continue reading Want To Watch Videos Of Actual Research Rockstar Courses?
Yes, we all know it: clients need insights, not data. And we try, right? We craft executive summaries that synthesize data into key findings. We seek out the key patterns… Continue reading How to Amp Up the Insights Content in Your Deliverables
So, your client has asked you to do a study using conjoint. Or discrete choice. Or maybe even MaxDiff. Maybe you’ve heard of these things, but never really seen examples… Continue reading When Your Clients Asks for Conjoint or Discrete Choice Analysis
SSI and Research Now are both significant leaders in the online panel space. Now that they are merging, should market researchers care? Is this just a predictable case of… Continue reading [YouTube] SSI and Research Now Are Merging: Should You Care?
Effective communication of complex information is a challenge in many professions. For example, consider the challenges faced by climate scientists: they have powerful, complex data that needs to be communicated… Continue reading Getting People to Use Your Market Research Results: Part 3
Have you ever had difficulty creating reports based on interview, focus group, or ethnographic research results? You aren’t alone. Analysis and reporting of qualitative data is hard. But as market… Continue reading Up the Quality of Your Qualitative Data Analysis
Have you ever tried to change someone’s opinion? About anything? Whether it’s their opinion of a local restaurant or a national political figure, changing opinions is hard. Humans naturally form… Continue reading Getting People to Use Your Market Research Results: Part 2
Are you designing a questionnaire for a survey project, but don’t know where to start? We can help. Our upcoming class, 10 Point Checklist for Questionnaire Design: Practical Tips for… Continue reading 10 Point Checklist for Questionnaire Design
Does this scenario sound familiar? You spend two weeks, two months, maybe more, working on an amazing piece of research. You deliver a fantastic report and give a great presentation.… Continue reading Getting People to Use Your Market Research Results: Part 1
