Bias can get introduced at various points in a market research project. Here is a look at an often overlooked source of bias: bias that gets introduced during analysis and… Continue reading [New video] Is Your Market Research Subject to Analysis Bias?
Hey Research Rockstar students! Have you checked out the latest Riffs? Riffs are short video lectures on market research topics, most 4 to 8 minutes, and available for free in… Continue reading 20+ Free Market Research Mini Lectures Now Available on the Training Portal
Why many marketers still love focus groups and how to make sure yours are excellent. Yes, many marketers still love focus groups as a market research method. Today’s focus groups… Continue reading [New video] Tips for Amazing Focus Groups
We have 10 amazing courses available for January, starting at just $100! Have a 12-month Backstage Pass? Then these courses are already in your course catalog. Just go to the Training Portal,… Continue reading Upcoming Research Rockstar Classes in January
You might know that I started experimenting with YouTube in April of this year. It’s been quite a learning experience. And that’s evident if you compare some of the early… Continue reading Our Most Popular 2017 YouTube Videos
I have great news. You may have already completed some of the requirements for earning a Certificate from the Insights Association! See our course list below to see if you… Continue reading Want an Insights Association Credential? Your Past Training Applies!
Do survey researchers who know SPSS have higher job satisfaction than survey researchers who don’t? Look, it’s not for everybody—not everyone who does survey research needs to know SPSS. But… Continue reading Building a Strong Foundation in Survey Research
Writing great quantitative market research reports is hard! Often, we are working with tight deadlines and little support. Yet market research professionals all know that great reports are important to… Continue reading 3 Ways to Structure Quantitative Market Research Reports
Does your organization use the Net Promoter Score method of monitoring customer loyalty? If it does, you may have a love-hate relationship with it. Many market researchers do. It’s almost… Continue reading Does the Net Promoter Score Help or Hurt Your CX Program?
Qualitative data is hot! How do I know? Because every week I talk to dozens of research and insights professionals while teaching Research Rockstar courses. And the topic has been… Continue reading 8 Qualitative Market Research Methods For Your 2018 Projects
