Market research departments need to be constantly productive. New hires must ramp up quickly; but when a new person is thrown into the deep end, everyone may drown. Plus, with a good onboarding experience, new people feel…
Market research departments need to be constantly productive. New hires must ramp up quickly; but when a new person is thrown into the deep end, everyone may drown. Plus, with a good onboarding experience, new people feel…
Innovation that does require new software tools or applications to be developed can be “coded” or programmed elsewhere. What you, the research expert, might need to know: how to write software specifications so that you can…
eJournal Survey Practice By Barbara O’Hare, Matt Jans, Stanislav Kolenikov Synopsis by Research Rockstar intern Sarah Sites Surveys create valuable information for decision-making. According to an article in Survey Practice,… Continue reading Article Synopsis: “Training Needs in Survey Research Methods: an Overview”
I’ll be attending the MRA’s Corporate Researchers Conference. If you have never attended CRC before, I encourage you to check out the agenda and speakers. This event is high on content and low on sales pitches. In my totally biased opinion, it is a great event for professional market researchers and market research managers.
by Debra Mascott, Director of eLearning Curriculum, Research Rockstar, LLC This summer I tackled an arduous task: cleaning out my garage. I found no shortage of baskets, boxes, barrels, half-empty… Continue reading Cleaning the Clutter for Market Research Impact
Tell us which of these market research monikers you like best in the comments below (or add your own), and receive a Research Rockstar coffee mug.
Is the idea of “client-side” and “supplier-side” market research obsolete?
Is Market Research a high-stress job?
It certainly can be.
But I can also tell you, after 25 years of doing market research, that there are known strategies for managing project-related stress. My favorite is one Research Rockstar students hear me talk about frequently: the preemptive strike.
Tell me if you’ve heard this one before.
A market researcher, a duck and a behavioral economist walk into a bar…
Whether you need help for an hour, a day or an entire project, we can connect you with our pool of 110+ Research Rockstars. These are market research professionals with various areas of expertise. Our Rent-a-Researcher clients enjoy the flexibility of being able to temporarily extend their staff with the exact skills they need.
