What do you hear more often: “market” or “audience”? And what’s the difference? I increasingly hear clients talk about their “target audience. ” And I notice that this is especially… Continue reading [Free Video] Market Research Jargon Alert: “Market” or “Audience”?
Why the focus on career planning? Because market research career paths are changing. Your next big career move could be quite different than what you may have envisioned just a… Continue reading Can You Think of at Least 3 Market Research Career Path Scenarios?
I’m mad. Well, that may be too strong of a word. But I am certainly annoyed. Why? Because at every national market research conference I have attended for the past 3 years,… Continue reading Is Big Data Creating New Market Research Career Paths?
Good news, Researcher Rockstar! We have 5 courses available for October. Just in time for “Back to School”! Yes, “Back to School” applies to us market researchers, too. So if you’ve been putting… Continue reading Hot Topics for Quantitative & Qualitative Researchers
If you do survey research, you likely use Likert scales. Likert scales are often a great way to capture attitudes, self-reported behaviors and more. Unfortunately, I see a lot of questionnaires where… Continue reading Professional Survey Design: Reducing Wordiness = Reducing Potential Bias?
To celebrate, here’s a handy list (PDF) of all 25 YouTube episodes with helpful descriptions. Topics include market research methods, career coaching, strategic planning, report design and more. There’s a lot of free training in these videos! Please share with your market research colleagues.
What happens to market research demand if major consumer brands move to Direct-to-Consumer (D2C) business models? D2C is perhaps the single most disruptive trend in consumer marketing today. In this… Continue reading How Will the Most Disruptive Trend in Consumer Marketing Impact Market Research Demand?
Have you been intending to trial or pilot new market research tools, but just been too busy? In my most recent YouTube broadcast, I share some practical tips for conducting trials and pilot tests… Continue reading [Video & Tips] Market Research Software: Trial or Pilot Test?
Is it time to stop defaulting to PowerPoint? Is it time to start using video as a primary delivery medium? Even for (gasp!) survey research results? If you think the… Continue reading [Webinar Invitation] Time To Ditch PowerPoint? Deliver Insights Via Video-Based Market Research Report
Debating odd versus even survey scales? Read on for some tips and a free PDF summarizing research on survey research scales.
