Can Market Researchers Apply Behavioral Economics Concepts to Improve Data Quality?

Care about market research data quality? Of course you do! Lessons from behavioral economics can be used to inform market research methodology design decisions. Let’s use an example. Imagine you… Continue reading Can Market Researchers Apply Behavioral Economics Concepts to Improve Data Quality?

April showers: It’s raining…report writers!

Isn’t it crazy how you plan and plan, and then just one schedule slip, and (bam!) you have three critical market research reports due the same week? It happens. We’re… Continue reading April showers: It’s raining…report writers!

[New Video] Which email invitation attributes boost online survey response rates?

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[New Video] Data Sources Commonly Used in Big Data & Analytics

Learning to become a data-fluent market researcher? A good first step is learning about the wide variety of data sources available to most organizations. In market research, we commonly use… Continue reading [New Video] Data Sources Commonly Used in Big Data & Analytics

[YouTube] Market Research Versus Big Data: Who Will Own the Consultative Role?

Data-centric businesses need data-fluent advisors. Or as Mckinsey likes to call them, “translators. buy dapoxetine online buy dapoxetine no prescription generic ” What professionals will meet this need? buy elavil… Continue reading [YouTube] Market Research Versus Big Data: Who Will Own the Consultative Role?

3 Free Resources That Answer Your CX & NPS Questions

Net Promoter Score (NPS) is a component of many customer experience (CX) programs. But as a research professional, you know debate exists about its usefulness. buy vidalista online buy vidalista… Continue reading 3 Free Resources That Answer Your CX & NPS Questions

3 Resources to Amp Up Your BE IQ in 25 Minutes or Less

Forget Words with Friends. Stop crushing that candy. Know what’s even more fun? How about finding ways to improve your market research work—and career—by applying behavioral economics (BE)! Fun, right?… Continue reading 3 Resources to Amp Up Your BE IQ in 25 Minutes or Less

Upcoming Research Rockstar Classes in May

Good news, Researcher Rockstar! We have 8 amazing courses available for May, starting at just $100! Have a 12-month Backstage Pass? Then these courses are already in your course catalog. Just… Continue reading Upcoming Research Rockstar Classes in May

Awesome Resource for Questionnaire Scales

Dear Research Rockstars, Because you care about questionnaire design quality, I want to bring you another option for finding great and tested scales. This is a great resource for finding… Continue reading Awesome Resource for Questionnaire Scales

[YouTube] Everybody’s Biased: Plus 7 “Big Data” Challenges

No data source is perfect. Unfortunately, biased experts often over-promise and often under-deliver what their data source, or methodology, can deliver. Big data is no exception. So, what do market… Continue reading [YouTube] Everybody’s Biased: Plus 7 “Big Data” Challenges