After the duration of a survey surpassed the fifteen minute mark, roughly one in ten participants gave up. Moving toward twenty minutes, around 25 percent of participants abandoned the survey.
After the duration of a survey surpassed the fifteen minute mark, roughly one in ten participants gave up. Moving toward twenty minutes, around 25 percent of participants abandoned the survey.
As you put together your 2016 calendar, talk to your clients (external or internal) about what they envision as upcoming needs. Planning ahead makes everyone feel confident, so go ahead and ask your clients some specific questions now. For example:
•”Do you have brand awareness research that needs to be refreshed?”………
If your past project management tool experience was that it took more time to update the tool than to do the work, you are not alone. But a lot has changed in the past few years. Tools are now available that are easy, intuitive, and compatible with existing business processes.
Market research departments need to be constantly productive. New hires must ramp up quickly; but when a new person is thrown into the deep end, everyone may drown. Plus, with a good onboarding experience, new people feel…
What do market researchers absolutely have to know? Plenty of attention is paid to questionnaire design, focus group moderation, data analysis, etc. Unfortunately, one can loose sight of client management.… Continue reading Client management: often overlooked, always essential.
by Debra Mascott, Director of eLearning Curriculum, Research Rockstar, LLC This summer I tackled an arduous task: cleaning out my garage. I found no shortage of baskets, boxes, barrels, half-empty… Continue reading Cleaning the Clutter for Market Research Impact
Have you ever cringed when observing a team member interact with a client? Did a client ever call to let you know that a team member said or did something… Continue reading Love Your Clients? Teach Your Researchers Client Management
Tell us which of these market research monikers you like best in the comments below (or add your own), and receive a Research Rockstar coffee mug.
Is Market Research a high-stress job?
It certainly can be.
But I can also tell you, after 25 years of doing market research, that there are known strategies for managing project-related stress. My favorite is one Research Rockstar students hear me talk about frequently: the preemptive strike.
Another great example of an awful questionnaire.
