Article Synopsis: “Selective Sensitization: Consuming a Food Activates a Goal to Consume its Complements”

Journal of Marketing Research By Young Eun Huh, Joachim Vosgerau and Carey Morewedge Written by Research Rockstar intern Sarah Stites Have you ever baked a batch of cookies, only to… Continue reading Article Synopsis: “Selective Sensitization: Consuming a Food Activates a Goal to Consume its Complements”