Market Research Training

Sit Down, Let’s Talk

Have you ever gone on a blind date? Yeah, it can be super-awkward and uncomfortable waiting for your date to arrive and then having to make small talk through a dinner or outing. The same goes for networking events (aka business blind dating!). It can be really scary to gather

Market Research Training

Sorting through Secondary Sources (with free infographic!)

Census data Analyst reports Syndicated data Press releases Annual reports Your company’s customer database And more… When you really look, there seems to be no shortage of secondary data. But the question is: what do you do with all of that data? Do you know how to use secondary research

Market Trends

Special Event This Friday!

Join us this Friday, June 9th at 12:30pm ET for a YouTube Live interactive broadcast with Research Rockstar’s lead instructor, Kathryn Korostoff on Job Title Trends for the Broader Market Research & Consumer Insights Profession. This will be a short broadcast of around 10 minutes (perfect for your lunch hour

Market Research Training

Questioning Your Questionnaire Design Skills?

“Garbage in, garbage out.” In the research and insights industry that is a phrase often mentioned in the context of survey projects. If your questionnaire is poorly designed, it will not yield workable data and juicy insights. More than once I’ve been brought in towards the end of a project

Market Research Training

You Asked We Answered

We’ve said it before, and we’ll say it again: SPSS is one of those essential research skills you need to have if you are a quantitative researcher, you hope to get into quant research during your career, or you will be working with quantitative data analysts. Peruse job listings in

Market Research Training

Top 10 Reasons to Check Out Our Questionnaire Class!

Our 10 Point Checklist for Questionnaire Design: Practical Tips for Market Researchers class is coming up soon on July 12th. In the spirit of our class’s 10 point checklist, we wanted to share with you 10 reasons why we think you should check out this class! 10.  10 Point Checklist for