Summertime basics: sunscreen, hat, cooler, and market research training. Wait, what? Let me explain. Summertime basics are all about things you can’t do without to survive the summer season. For everyone they are different and could include anything from air conditioning to ice cream sundaes. For researchers, your summertime basics
A theme we have been exploring recently in our market research conversations broadcasts on YouTube is job trends. One specific trend we have noticed with corporate research is either aligning more closely or actually integrating the market research and consumer insights function with other functions such as marketing analytics or marketing.
I once had a client who, right in the middle of a meeting where we were verbally sharing preliminary findings from a project, said “But I just can’t see the data, I can’t visualize it!” and requested to reschedule the meeting to when we would have something visual to share.
I’m a cool weather person — I’m not a big one for heat and I love air conditioning. So, summer is my season to enjoy the cool air indoors and catch up on my professional development. Some of us notice a slight dip in workload once summer arrives due to
Free Focus Group Training for Beta Testers….We are testing a new format option for our courses, and need some beta testers. The test will be done using a new format of our class: Managing Focus Group Projects.
If you or one of your team members are in need of this
As we’ve said before, one of the biggest hurdles with qualitative research is the reporting. Qualitative projects yield an abundance of rich data from interviews and observation, and it can be daunting to sift through all of that to identify and communicate key insights to the client. Analyzing qualitative data