Before I started working for Research Rockstar, I was a client! When I needed to get my staff on the same page regarding a specific skill (qualitative report writing for example), I had them go through Research Rockstar training to establish that baseline. As a busy corporate research manager, I
You and I know the truth. Not just anyone can be a market researcher! It takes skill, savvy, and some secret sauce thrown in there. But, unfortunately, today anyone can claim to be a “market research professional” and there is no legal requirement in order to be a professional (like
Summertime basics: sunscreen, hat, cooler, and market research training. Wait, what? Let me explain. Summertime basics are all about things you can’t do without to survive the summer season. For everyone they are different and could include anything from air conditioning to ice cream sundaes. For researchers, your summertime basics
A theme we have been exploring recently in our market research conversations broadcasts on YouTube is job trends. One specific trend we have noticed with corporate research is either aligning more closely or actually integrating the market research and consumer insights function with other functions such as marketing analytics or marketing.
I once had a client who, right in the middle of a meeting where we were verbally sharing preliminary findings from a project, said “But I just can’t see the data, I can’t visualize it!” and requested to reschedule the meeting to when we would have something visual to share.
I’m a cool weather person — I’m not a big one for heat and I love air conditioning. So, summer is my season to enjoy the cool air indoors and catch up on my professional development. Some of us notice a slight dip in workload once summer arrives due to