Gamer lingo seems to be everywhere today, from finding power ups, to leveling up, to finding the closest Pokemon Go gym (mine happens to be our local Staples store). If you’re a die-hard gamer the following will be old hat to you. For the rest of us, to “level up”
Gamer lingo seems to be everywhere today, from finding power ups, to leveling up, to finding the closest Pokemon Go gym (mine happens to be our local Staples store). If you’re a die-hard gamer the following will be old hat to you. For the rest of us, to “level up”
I’m always delighted when I’m able to get out of the office and head to an event chock-full of research and insights professionals. It’s fun to talk shop with others who are excited about research and insights topics such as survey design, customer personas, and data data data! I had the
No one is an expert at any skill overnight— even best-selling author and entrepreneur Tim Ferriss, the self-proclaimed “human Guinea pig” who hacks everything from productivity to learning to dating (!) didn’t learn any of his skills overnight. If you don’t know of Ferriss, he is a leader in “accelerated
Think about the news these days. Often, when you hear about a company, if it’s not about a merger or earnings results, it’s about customer service issues. And especially in this era of social media, phones are on, raised, and documenting customer service issues as they happen. Now, not all
“Why observe? Why not just send out a survey and ASK?” asked a frustrated coworker several years ago. She was talking about an ethnographic study we were doing which involved observing customers in their home environment. Just being the observer made her uncomfortable and fidgety. To answer her question, ethnography