Market Research Training

Sit Down, Let’s Talk

Conducting Research Interviews 1Have you ever gone on a blind date?

Yeah, it can be super-awkward and uncomfortable waiting for your date to arrive and then having to make small talk through a dinner or outing. The same goes for networking events (aka business blind dating!). It can be really scary to gather up the courage to walk into a room full of people you don’t know, but know that you should talk to them. Most people have some level of social anxiety about these kinds of situations.

So it’s not surprising that I have met many people whose jobs necessitate that they do in-depth research interviews by phone or in person, but they are frankly scared to do so. If you’re not well-trained in in-depth interviewing, it can feel like a really awkward research date which (in addition to small talk) needs to yield some insights for the client.

If the thought of doing in-depth interviews (IDIs) makes you cringe slightly but you know you’ll be faced with doing them, it’s time to get over that fear and get the training so you can rock your IDIs!

Our class, Conducting Research Interviews: 12 Tips for a Stress-free Process kicking off July 13th with Rockstar instructor Frank Hines takes the stress out of planning and conducting research interviews. From planning the project, to writing the script, conducting the interviews, and follow up — all while avoiding common challenges — this class covers it all! This class is perfect for new researchers or new-to-qualitative researchers who want a real-world introduction to IDIs.

Looking to get certified? This class qualifies for PRC credits and is also an approved class for the Insights Association Certificate in Qualitative Research Principles.

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Katie Clark

VP of Content Marketing and Strategy at Research Rockstar LLC

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