Do you like Likert? Are you crazy about constant sum? Are 5-point importance scales your happy place? In survey design, scales are often used to quantify respondents’ attitudes or behaviors. But it’s not as simple as saying “this should be a closed-ended question rather than an open ended question” (a
It happens. You’re humming along doing your work and *ding* a project lands in your inbox that you didn’t see coming. Not an uncommon occurrence, right? It is inherent in our industry that this happens: whether it is a last-minute project due “yesterday” or a project that stretches you waaaaaay
Remember the old but classic awkward first date story about the person who goes on a blind date and hears “Enough about me, what do you think about me?” from their dinner date? While we all want to avoid that situation, having people want to talk about themselves and their
No, I’m not talking about Survivor: Market Research (how fascinating would that be!), I’m talking about ethnography. Mobile ethnography specifically. As you know, ethnography is the practice of spending time with a subject group to better understand behaviors, interactions and overall culture. Researchers have long been facilitating ethnography projects: observing
Python, C#, PHP, C, C++, Java, Perl, D3, R, Ruby, Swift, Go, and more… The list of programming languages reads like alphabet soup, and every year a new language seems to enter the market. There is increasing pressure for workers both seasoned and new to the marketplace to learn programming
Let’s engage in a little “stress test”. When you think of customer satisfaction research, do you: Wonder how your organization will actually use the results when the project is done? Worry that you don’t know enough to anticipate likely roadblocks? Feel a bit stunned by some of the proposed budgets?