I recently sat in on a research presentation, and at the conclusion of a thorough PowerPoint presentation with excellent data analysis and many actionable thought-starters, the senior executive approached the lead researcher and said: “This is great, but could you also give me a one-page dashboard on this?” From the
Two days at the Brooklyn Quirk’s event went by in an instant! The event drew a lot of attendees from New York, New Jersey and Connecticut. But I also met a fair number of people from Pennsylvania, Maryland, and even Ohio and Illinois! Here are some of my highlights from
Katie Clark (known throughout the market research socialverse as @InsightsGal) has joined the Research Rockstar team to serve as its new Vice President of Content Marketing & Strategy. In this role, Katie is leading our expanding efforts to promote skill and knowledge advancement to the market research and insights profession.
We are excited to offer a free Guest Lecture webinar on Friday, April 14th at 1 PM Eastern on the hot topic of Customer Lifetime Value (CLV)! Segmentation and targeting strategies based on determining the lifetime value of your customers will grow revenue and profit for your company. Hear from
Focus groups have been a mainstay of market research for decades and are well known to both researchers and non-researchers. For instance, hearing “I want to run a focus group” from a client can sometimes mean they want to pursue research in general (that happened to me countless times). Focus
What if…? “What if we include this item in our smartphone product bundle, would that appeal to customers? ” “What if we change the location of our annual conference?” “How important is it for us to include car rental in the vacation packages we offer?” Have questions like the above