What if…? “What if we include this item in our smartphone product bundle, would that appeal to customers? ” “What if we change the location of our annual conference?” “How important is it for us to include car rental in the vacation packages we offer?” Have questions like the above
When was the last time you really thought about: Your research and insights career path? Your career goals? What you would like to do, learn, or otherwise accomplish? I know it can feel a little daunting! How do you plan the next 10 years of your career when so much
“Manageable pieces” “Bite sized chunks” “More easily digestible groups” Each of these are phrases that have been used to describe market segmentation, through which a target market is divided into logical subgroups based on some combination of demographic, psychographic, attitudinal or behavioral variables. With the resulting segmentation model, companies can
Back in November, we asked if market researchers were listening to (or ignoring) social media as a resource for market research. If your clients really desire customer insights, then you can’t ignore social media entirely. The sheer size and cultural influence of social media means that rich conversations are happening and
I’m just back from the Quirk’s Event, California edition. If you haven’t heard, Quirk’s Marketing Research Review launched an industry conference in 2015. A bold move in an already crowded conference market. Bolder still? They held it in Brooklyn—in February! Despite the risk of New York snow, the event was
“I want to be a market researcher!” When I hear this from college students (and some grad students), I always probe deeper as to why. Often the students direct the questions back to me, seeking more information about the research and insights industry. The result of most of these conversations