We are excited to offer a free Guest Lecture webinar on Friday, April 14th at 1 PM Eastern on the hot topic of Customer Lifetime Value (CLV)! Segmentation and targeting strategies based on determining the lifetime value of your customers will grow revenue and profit for your company. Hear from
Focus groups have been a mainstay of market research for decades and are well known to both researchers and non-researchers. For instance, hearing “I want to run a focus group” from a client can sometimes mean they want to pursue research in general (that happened to me countless times). Focus
What if…? “What if we include this item in our smartphone product bundle, would that appeal to customers? ” “What if we change the location of our annual conference?” “How important is it for us to include car rental in the vacation packages we offer?” Have questions like the above
When was the last time you really thought about: Your research and insights career path? Your career goals? What you would like to do, learn, or otherwise accomplish? I know it can feel a little daunting! How do you plan the next 10 years of your career when so much
“Manageable pieces” “Bite sized chunks” “More easily digestible groups” Each of these are phrases that have been used to describe market segmentation, through which a target market is divided into logical subgroups based on some combination of demographic, psychographic, attitudinal or behavioral variables. With the resulting segmentation model, companies can
Back in November, we asked if market researchers were listening to (or ignoring) social media as a resource for market research. If your clients really desire customer insights, then you can’t ignore social media entirely. The sheer size and cultural influence of social media means that rich conversations are happening and