Has anyone ever asked you “If you had a superpower, what would it be?” The answers tend to range from “invisibility” to “superhuman strength” to “teleportation”. Did you know that as a market researcher you do have a superpower? You have the ability to “find the story in the numbers”.
Hmmmm… Strawberry or hazelnut gelato? A new iPad or a refurbished iPad? Soup or salad? Leasing or buying a car? Paying for your software month-to-month or once annually? Let’s be honest, as market research professionals we are an inherently curious group. Desiring to learn why people make the decisions they make
What do Facebook, Google, John Deere, the City of Chicago, Lloyds of London and Zillow have in common? They all use R for data analysis, statistical modeling, and more. According to Revolutionary Analytics: Facebook uses R for user behavior analysis and big data visualizations Google uses R for measuring advertising
We’ve all been there —sitting in the presentation that is 90+ slides of horizontal bar chart after horizontal bar chart after horizontal bar chart. Clients in those sessions often think (and sometimes feel compelled to say) “Just show me the numbers in a compelling and easy-to-digest format!” I’ve been a
What do you think? Which has the highest success rate in Corporate America: Big Data, Survey Research or Ethnographic Research? Ultimately, it doesn’t matter. What matters is that too many of ALL types of data-producing efforts fail. The projects are done, the data is not used, budgets are broken. Failure.
I’ll admit it, I am a list person: I organize my thoughts by making lists and I enjoy checking things off my to-do list I’m a checklist app aficionado (my favorite is Todoist) One of my favorite books is The Checklist Manifesto by Atul Gawande When it comes to my