What do Facebook, Google, John Deere, the City of Chicago, Lloyds of London and Zillow have in common? They all use R for data analysis, statistical modeling, and more. According to Revolutionary Analytics: Facebook uses R for user behavior analysis and big data visualizations Google uses R for measuring advertising
We’ve all been there —sitting in the presentation that is 90+ slides of horizontal bar chart after horizontal bar chart after horizontal bar chart. Clients in those sessions often think (and sometimes feel compelled to say) “Just show me the numbers in a compelling and easy-to-digest format!” I’ve been a
What do you think? Which has the highest success rate in Corporate America: Big Data, Survey Research or Ethnographic Research? Ultimately, it doesn’t matter. What matters is that too many of ALL types of data-producing efforts fail. The projects are done, the data is not used, budgets are broken. Failure.
I’ll admit it, I am a list person: I organize my thoughts by making lists and I enjoy checking things off my to-do list I’m a checklist app aficionado (my favorite is Todoist) One of my favorite books is The Checklist Manifesto by Atul Gawande When it comes to my
When you ask a market researcher how they started in this great industry, many will say they came up through ‘traditional’ paths of studying sociology, anthropology, statistics, or similar subjects and chose market research as a career right out of the gate. But there are just as many who will
If you ask a researcher about open-ended questions you may receive two answers: “open-ended questions are fantastic” and “open-ended questions are frustrating.” Why is that? Open-ended questions are fantastic because they allow us to gather rich feedback. When placed in a quantitative survey, open-ended questions allow us to get to