Happy New Year! As we kick off 2017, the focus for many of us is on renewal and growth. Consider how many “New Year, New You” advertisements you see in January. At work, the new year is the time to focus on the year ahead with audacious goal-setting and strategic
Research Rockstar students now have access to free on-demand (OD) content. We are mining hundreds of hours of class recordings to pull out short segments on various qualitative and quantitative topics. Each research “riff” is 5 to 15 minutes in duration. Topics now available: 95% Confidence Interval Defined, Statistical Terminology,
Observational methods have always been alluring because they side-step some of these issues. Rather than rely on people to self-report how they shop, problems encountered in the kitchen or steps taken when doing an activity, why not watch them? Ethnographic research to the rescue!
The Marketing Research Association (MRA) and the Council of American Survey Research Organizations (CASRO) are merging: the new Insights Association officially launches January 1, 2017.
New Market Research Training. Experienced researchers know that data from OE questions often gets neglected—diamonds in the rough, just waiting to get polished. What a waste of value! In this course, students will get hands-on with the coding process, so they can make their OE data really shine.
“Do you do conjoint analysis? I’ve heard that it can be helpful in determining product features. Can you tell me more?” Often the first time conjoint comes up is in a client conversation. If you’re not skilled in conjoint analysis, how can you best counsel your client? Conjoint analysis can