Market Research Training

Conjoint Analysis — Confusing or Compelling?

“Do you do conjoint analysis? I’ve heard that it can be helpful in determining product features. Can you tell me more?”  Often the first time conjoint comes up is in a client conversation.  If you’re not skilled in conjoint analysis, how can you best counsel your client? Conjoint analysis can

Market Research Training

End of Year Holiday Listening Bundle!

The holiday season is all hustle and bustle — purchasing gifts, tending to family, updating Facebook with family updates and holiday information, and celebrating end of year successes at the office. While you’re among family, friends, coworkers and fellow shoppers (and even online) do you find yourself keenly listening to

Market Research

More Alike than Different: The Changing Roles of Corporate and Supplier Researchers

he roles of clients and suppliers are now overlapping and intersecting in exciting new ways. Some of these new intersections are creating career advancement opportunities, and even new business and organizational structures. Some are creating pain for teams that need to adjust to the new reality….

social media

Social Media Data — Are Market Researchers Listening?

In 90 minutes of class time we provide a comprehensive overview of how social media and market research converge. The rich content of the class includes examples, software demonstrations, interactive exercises, and real-time Q&A with the instructor. In a world where ….

Market Research

How Much Money Do Other Research Teams Spend per Employee on Training? Planning a Professional Development Program for Your Market Research & Insights Team

Per the Association for Talent Development (ATD), most companies set goals and budgets each year for talent development.  ATD’s research on 2015 training spending found that US organizations spent an average of $1,229 per employee. Spending does vary by profession; for example, sales training averaged ,459. [1]  As for market