When you ask a market researcher how they started in this great industry, many will say they came up through ‘traditional’ paths of studying sociology, anthropology, statistics, or similar subjects and chose market research as a career right out of the gate. But there are just as many who will
If you ask a researcher about open-ended questions you may receive two answers: “open-ended questions are fantastic” and “open-ended questions are frustrating.” Why is that? Open-ended questions are fantastic because they allow us to gather rich feedback. When placed in a quantitative survey, open-ended questions allow us to get to
Having a hard time believing that mild-mannered Excel is really a superhero waiting to save the day? Check out this sample video from the course, where you get to watch and hear instructor Dan Reynolds demonstrate ANOVA using Excel:
Happy New Year! As we kick off 2017, the focus for many of us is on renewal and growth. Consider how many “New Year, New You” advertisements you see in January. At work, the new year is the time to focus on the year ahead with audacious goal-setting and strategic
Research Rockstar students now have access to free on-demand (OD) content. We are mining hundreds of hours of class recordings to pull out short segments on various qualitative and quantitative topics. Each research “riff” is 5 to 15 minutes in duration. Topics now available: 95% Confidence Interval Defined, Statistical Terminology,
Observational methods have always been alluring because they side-step some of these issues. Rather than rely on people to self-report how they shop, problems encountered in the kitchen or steps taken when doing an activity, why not watch them? Ethnographic research to the rescue!