We’ve all been there —sitting in the presentation that is 90+ slides of horizontal bar chart after horizontal bar chart after horizontal bar chart. Clients in those sessions often think (and sometimes feel compelled to say) “Just show me the numbers in a compelling and easy-to-digest format!” I’ve been a
What do you think? Which has the highest success rate in Corporate America: Big Data, Survey Research or Ethnographic Research? Ultimately, it doesn’t matter. What matters is that too many of ALL types of data-producing efforts fail. The projects are done, the data is not used, budgets are broken. Failure.
I’ll admit it, I am a list person: I organize my thoughts by making lists and I enjoy checking things off my to-do list I’m a checklist app aficionado (my favorite is Todoist) One of my favorite books is The Checklist Manifesto by Atul Gawande When it comes to my
When you ask a market researcher how they started in this great industry, many will say they came up through ‘traditional’ paths of studying sociology, anthropology, statistics, or similar subjects and chose market research as a career right out of the gate. But there are just as many who will
If you ask a researcher about open-ended questions you may receive two answers: “open-ended questions are fantastic” and “open-ended questions are frustrating.” Why is that? Open-ended questions are fantastic because they allow us to gather rich feedback. When placed in a quantitative survey, open-ended questions allow us to get to
Having a hard time believing that mild-mannered Excel is really a superhero waiting to save the day? Check out this sample video from the course, where you get to watch and hear instructor Dan Reynolds demonstrate ANOVA using Excel: