I’m just back from the Quirk’s Event, California edition. If you haven’t heard, Quirk’s Marketing Research Review launched an industry conference in 2015. A bold move in an already crowded conference market. Bolder still? They held it in Brooklyn—in February! Despite the risk of New York snow, the event was
“I want to be a market researcher!” When I hear this from college students (and some grad students), I always probe deeper as to why. Often the students direct the questions back to me, seeking more information about the research and insights industry. The result of most of these conversations
In Kathryn Korostoff’s presentation, “A Rising Data Tide Lifts All Research Boats”, she mentioned two hand-outs. Here they are: Kathryn’s presentation notes Research Rockstar’s framework for selecting data options If you’d like to have a conversation about what it means to promote a data agnostic culture, please contact tthompson@researchrockstar.com to schedule
Years ago, we were prepping for an office move at my (former) job and we went to check out the new space. Outside my new office I was surprised to find a cube filled, almost literally from floor to ceiling, with papers in a rainbow of colors. I spoke with
What do big data, survey research, ethnographic studies, focus groups and customer analytics all have in common? They are all imperfect. Yes, they have their respective strengths, but none of them yield perfect data. None. So as market research and customer insights professionals, what does this mean for our work?
Most folks will agree there are some essential life skills we all should learn, from tying our shoes to learning how to swim. In our industry, there are some essential research skills that help to set us up for success in our careers. If you are a quantitative researcher, the