In Kathryn Korostoff’s presentation, “A Rising Data Tide Lifts All Research Boats”, she mentioned two hand-outs. Here they are: Kathryn’s presentation notes Research Rockstar’s framework for selecting data options If you’d like to have a conversation about what it means to promote a data agnostic culture, please contact [email protected] to schedule
Years ago, we were prepping for an office move at my (former) job and we went to check out the new space. Outside my new office I was surprised to find a cube filled, almost literally from floor to ceiling, with papers in a rainbow of colors. I spoke with
What do big data, survey research, ethnographic studies, focus groups and customer analytics all have in common? They are all imperfect. Yes, they have their respective strengths, but none of them yield perfect data. None. So as market research and customer insights professionals, what does this mean for our work?
Most folks will agree there are some essential life skills we all should learn, from tying our shoes to learning how to swim. In our industry, there are some essential research skills that help to set us up for success in our careers. If you are a quantitative researcher, the
Has anyone ever asked you “If you had a superpower, what would it be?” The answers tend to range from “invisibility” to “superhuman strength” to “teleportation”. Did you know that as a market researcher you do have a superpower? You have the ability to “find the story in the numbers”.
Hmmmm… Strawberry or hazelnut gelato? A new iPad or a refurbished iPad? Soup or salad? Leasing or buying a car? Paying for your software month-to-month or once annually? Let’s be honest, as market research professionals we are an inherently curious group. Desiring to learn why people make the decisions they make