Boring reports are often caused by weak synthesis. Boring reports tend to be glorified lists of single data points, filled with dull statements like, “25% of people reported X, and 35% reported Y.” Or how about, “3 out of 5 customers prefer A, and 2 out of 5 prefer B.”
Announcing a 10-episode series, “Conversations for Research Rockstars.” Please join the conversation on YouTube or the accompanying podcast (available on iTunes). Hosted by Kathryn Korostoff, with occasional special guests, the series is available now.
What’s the phrase – don’t bite off more than you can chew? Essentially don’t try to accomplish everything all at once — that is a recipe for failure. Rather, take things step-by-step (or bite-by-bite) and you’re bound to be successful! I was talking to a colleague recently who runs a
Always top-of-mind for us here at Research Rockstar is thinking about how to best equip you with the tools you need to be the best resource for your clients when it comes to all things research and insights. Being the best resource for your clients means: Keeping your ear to
As research and insights professionals, we spend a lot of time making sure we eliminate bias from our projects. Why? So that when we deliver our analysis and insights, we are providing the most objective information possible. There are many sources of bias, including: Participant Bias Is there something about
Focus groups can be amazing – yielding fresh, rich, customer insights. They can be frustrating, ending up with a “data point of 1 = the loudest person in the room” and a lack of insights. Or, focus groups can land anywhere on that spectrum. The key is to learn how