Focus groups can be amazing – yielding fresh, rich, customer insights. They can be frustrating, ending up with a “data point of 1 = the loudest person in the room” and a lack of insights. Or, focus groups can land anywhere on that spectrum. The key is to learn how
I love most HBR articles, and dove in eagerly. Alas, while fascinating research, the strategy this article implies is quite problematic. I want to address two problems with this strategy:………
The list of how people use Excel is endless. Manage your budget Log your running stats Prep a mailing list Create a home inventory Chart your health stats Excel has become such an everyday tool that it’s often overlooked that Excel is also a powerhouse for data analysis. There is
“Should I use Twitter or has it just turned into a megaphone for sales?” “Hashtags are so confusing” “What’s my first step on Instagram” “What the heck is Snapchat?” These are questions that we often hear from clients. But let’s be clear: from a research standpoint, these are not the
Before I started working for Research Rockstar, I was a client! When I needed to get my staff on the same page regarding a specific skill (qualitative report writing for example), I had them go through Research Rockstar training to establish that baseline. As a busy corporate research manager, I
You and I know the truth. Not just anyone can be a market researcher! It takes skill, savvy, and some secret sauce thrown in there. But, unfortunately, today anyone can claim to be a “market research professional” and there is no legal requirement in order to be a professional (like