Market Research

10 Point Checklist for Questionnaire Design

Are you designing a questionnaire for a survey project, but don’t know where to start? We can help. Our upcoming class, 10 Point Checklist for Questionnaire Design: Practical Tips for

Market Research Training

Market Research Interviews: Can They Be Stress-Free?

Were you ever excited for an upcoming job interview? Me neither. Chances are, ‘excited’ isn’t the best description for this common life event. Few of us enjoy a potential future

Market Research Training

Becoming A Data-Fluent Market Researcher: Part 1

Are you a data-fluent market researcher? The modern business world is chock full of data-related concepts like ‘big data,’ ‘web analytics,’ ‘predictive data,’ and countless more. It’s a lot to

Market Research Training

PRC Exam Prep: A Refresher for Market Research Pros

Thinking about taking the PRC exam soon? Then this is a must read. As experienced market researchers, it’s easy to believe that our day-to-day immersion in this field provides us