Market Research & Insights professionals can apply for jobs in various types of companies. Often, the first decision is: should you pursue “client-side” or “supplier-side” openings? For example, would you… Continue reading Market Research Job Decisions: Supply-side or Client-side?
The most significant change for market research & insights professionals isn’t being talked about, and it should be. It isn’t about AI. Or automation. Or mobile apps. Or block chain. It’s about organizational structure. In this fast-paced presentation, Kathryn Korostoff will present her research on organizational structure changes, and how they are creating job title and skill requirement shifts. Let’s get specific and talk about implications for career planning.
Isn’t it crazy how you plan and plan, and then just one schedule slip, and (bam!) you have three critical market research reports due the same week? It happens. We’re… Continue reading April showers: It’s raining…report writers!
Do your market research survey respondents speed through your questions? Does that impact data quality? In any given questionnaire, the amount of time participants spend completing it can vary. In… Continue reading [New video] Market Research Surveys: What To Do About “Speeders”
If you follow any of the market research conversations on social media, you might be thinking that AI is taking over the profession. Or, you might be thinking that there… Continue reading [Expert Interview] Ever Feel Like AI In Market Research Is Getting Over-hyped?
Why are some market research & insights teams moving to R? Because as these teams become the central synthesizer for multiple data types and sources from across and organization, they… Continue reading [New video] SPSS or R: Which will Market Research Pros be using in 2018?
At the end of a project, and often before or instead of a formal presentation, the researcher often has a meeting in which key results are discussed. This meeting gives… Continue reading [New video] Awesome Market Research End-of-Project Meetings
How often do you see questionnaires that are effectively just a string of 5-point rating scale questions? buy clomid online clomid no prescription Makes you cringe, doesn’t it? 5-point rating… Continue reading [New Video] Market Research Questionnaires Over-Rely On Rating Scales
Research Rockstar Launches Market Research Industry’s Largest eLearning Training Catalog for 2018. 28 Courses Now Available in both real-time and on-demand formats for flexibility and skills advancement, without travel Big news!… Continue reading [Big News] New Market Research eLearning Options for Ultimate Flexibility
Bias can get introduced at various points in a market research project. Here is a look at an often overlooked source of bias: bias that gets introduced during analysis and… Continue reading [New video] Is Your Market Research Subject to Analysis Bias?
