Do your qualitative research reports look a little dated? Maybe you have been using the same template for more than five years? Maybe a colleague or client has suggested the… Continue reading Do your Qualitative Research reports look…old? And a special December Discount
Social Media Listening Lessons from Microsoft Would a market researcher rather be a spider, a bee or a fly? A fly, of course! Article Synopsis, “Market research at the speed of social… Continue reading Would You Rather Be a Market Researcher…or a Fly?
Ben Doepke: From goat farmer to ethnographic research pro… Meet Ben Doepke, our new Ethnographic Research for Customer Insights instructor. Doepke has over 15 years of experience designing and conducting… Continue reading Meet Ben Doepke: Goat farmer, Musician & Ethnography Instructor
Are you doing more online qualitative research these days? That’s fantastic. Even if the reason for the shift is not so fantastic. A lot of our students and clients have… Continue reading Doing More Online Qual? Read this first!
With the end of the year upon us, a task for many market research and insights team leaders is to finalize their training plan for the upcoming year. Let’s face… Continue reading Market Research & Insights Team Leaders 2020 Training Plans
Quirk’s Chicago Event Recap by Kathryn Korostoff A big thanks to Quirk’s for another great market research event. And for hosting this one in Chicago—a great location choice judging by the crowds.… Continue reading The Quirk’s Event Chicago In 300 Words Or Less!
My hypothesis is that over the next year we will see strong demand for qualitative research, but it will skew to what we might call hard-core qual. That is, projects that are using qualitative research with rigorous attention to methodological and analytical execution. Thus, researchers will be expected to deliver projects that meets the persistent needs for scale and speed while also being rigorous.
Organizations that embrace customer-centric, data driven decision making (which is most of them) often do value qual. But as these organization have become more data-centric, their business decision makers have become more aware of data reliability concerns. Thus, it’s not surprising that while we are seeing strong demand for qual, we are also seeing higher expectations about the methodological rigor with which it conducted.
A fundamental skill for all market research & insights professionals is the ability to develop and document hypotheses. We are in a field that seeks to help clients objectively understand… Continue reading Crafting Great Hypotheses For Your Market Research Projects
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You might know that I started experimenting with YouTube in April of this year. It’s been quite a learning experience. And that’s evident if you compare some of the early… Continue reading Our Most Popular 2017 YouTube Videos
