New Look, New Features

Research Rockstar now offers Membership programs.

Customer Interview Projects with In-House Staff: Rewards & Risks

If you’re thinking about having non-researchers help out with customer interviews, it is certainly viable. And has some real benefits. But watch out for these common roadblocks.

Why Won’t They Read the @#%! Research Report?!

You’ve just spent weeks, maybe months, executing a great primary market research project. You created a final report that just sings (insert angel chorus sounds here). It’s full of insights… Continue reading Why Won’t They Read the @#%! Research Report?!